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Choosing Conscious Leadership: Our 2021 Impact Report

Econic

At Econic, we are committed to expanding our understanding of our impact and choosing conscious leadership. While there remains much to do, we are excited to share stories from 2021 about how we chose conscious leadership, facilitated people’s growth, and nurtured ideas so they can flourish. Visual design elements created by Rihab.

Report 105
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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. Final designs were hard fought over and the product is ready to go. It is the final go-to-market that makes a real difference in wealth creation and job creation.

Marketing 235
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. This, now proven, methodology combines design thinking and business thinking and structures the start of innovation. I travel around the whole world for my keynotes on Design Thinking and Innovation.

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A pathway to building more dynamic innovation capabilities

Paul Hobcraft

We are striving towards a true ‘innovation coherency premium’ in design , knowing what makes up your core dynamic components. Why we must travel this critical path for Innovation. Moving your resources in the right direction takes courage and decisive leadership. Getting innovation within the right context of your business.

Resources 214
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Global Prosperity in 2023: Our plan for impact

Christensen Institute

In all our writing, speaking, and travels, we have learned a lot about both the importance of market-creating innovations in spurring prosperity and the difficulties associated with implementing them. Leadership attributes necessary to succeed at market creation. These learnings will guide our research agenda in 2023 and 2024.

Marketing 116
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Listening, Learning and Leading: Digital Transformation Expert Debra Aizikovitz

Planview

Planview’s platform is designed to empower its customers for success in their digital transformation efforts. I worked in management for an international elevator company for more than 30 years, with an emphasis on IT management, strategic portfolio management, project management and organizational change management.