Disruption Examples Marketing Trends 
Christensen Institute
APRIL 16, 2024
Never mind again that we have been clear that the top schools are unlikely to be affected by the trends we documented. Not only will the top selective undergraduate programs likely be OK, but they almost certainly won’t be “disrupted” at all. Understanding a few aspects of Disruptive Innovation Theory will help illustrate why.
Leapfrogging
MARCH 15, 2024
Navigating a Disruptive Business Environment In today’s fast-paced and technology-driven landscape, businesses are frequently faced with disruptions that can significantly impact their operations and long-term viability. Recognizing the early signs of these disruptions is key to responding effectively.
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Paul Hobcraft
OCTOBER 6, 2021
Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently. Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before.
Jeffrey Phillips
JUNE 21, 2021
I am a huge fan of trend spotting and scenario planning. Most companies simply do not understand the insight and the power that developing and interpreting trends and scenarios can provide. Yet far too many companies don't do enough trend spotting and scenario development. Trends are everywhere.
Daniel Burrus
MAY 31, 2023
When you recognize that things change ever so rapidly in the world, you may already feel disrupted before anything has even happened. The negative view many have about disruption is the result of it happening to you, causing you to have to manage a crisis. When the question of “How do we stay relevant?”
Leapfrogging
FEBRUARY 28, 2022
The past two years were as disruptive as they get for both society and business. For example, when you assess your projects on the basis of your uncertainty in these two areas, you get a relative view of which projects carry the most risk so you can invest more wisely. Let’s kick-off 2022 with a useful tool.
Christensen Institute
NOVEMBER 17, 2022
In Part 1 of this blog series, I highlighted that disruption in health care is increasingly present at many points along the consumer value chain. Key takeaways to recall from that first post are as follows: Disruption doesn’t stop where it starts. What happens when disruptors move up-market?
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