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3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

BrainZooming

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117
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Pursuing a B2B Innovation Strategy for the User’s Benefit

BrainZooming

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

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Customer Experience Strategy – 3 Steps to Developing Consistent Processes

BrainZooming

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

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Does Your Branding Strategy Include Employee Celebrities?

BrainZooming

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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A Bad Spin on Customer Experience Strategy – Bait and Avoid

BrainZooming

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. At the counter, we ordered a large salad and a full-sized pizza.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

They launched a full internal multi-channel marketing strategy. In this way, all ideators knew that their ideas were valued. Finally, ideas were intentionally moved on a “semi-regular” basis from Ideate to Assessment with the goal of establishing a predictable rhythm for the community.

Learning 150