BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117

Strategy Strategy Strategic Thinking eBook 117

BrainZooming

APRIL 13, 2017

I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. You can download your FREE copy today!

eBook 66

eBook Marketing Conference Video 66

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

Acuvate

DECEMBER 20, 2018

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Marketing 49

Marketing Artificial Inteligence Data Analysis 49

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. D ownload Your Free Internal Branding Strategy eBook! – Mike Brown.

Marketing 40

Marketing Strategy Strategy eBook 40

mjvinnovation

NOVEMBER 30, 2020

Available for download at this link for our trend report 2019. And this is precisely the key shift from Traditional Marketing to Digital Marketing: the use of data. Track Metrics to generate valuable insights for your business strategy and planning adjustments. Data Science + Marketing: the new funnel.

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

MARCH 4, 2016

I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. For folks in and around (or willing to head to) Chicago, I’ll be presenting a workshop on creating fantastic content at the April 2016 Social Media Strategies Summit in the Windy City. Download it Today!

Marketing 40

Marketing Strategy Strategy eBook 40

Flying Fish Lab

AUGUST 10, 2023

Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing application enabling illegal downloads, causing a decline in CD sales. iTunes challenged this convention by offering legal digital downloads of individual songs, eliminating the need to buy entire albums.

Disruption 98

Disruption Industry Video Collaboration 98

mjvinnovation

NOVEMBER 27, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . Let´s begin!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

mjvinnovation

OCTOBER 11, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Let´s continue!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

Imaginatik

JANUARY 13, 2017

Download the paper now: The Art of the Possible – Future Building’s Crucial Role in Driving Innovation Impact ]. Nearly all of their brands were struggling with stagnant or declining market share. They thought they needed a new growth strategy. [This blog post was reproduced from an original paper on Future Building.

Learning 100

Learning Innovation Trends Innovation Programs 100

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Listening to & Learning from Customers.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

Business and Tech

DECEMBER 8, 2022

Beth Warren SVP Marketing and Retail Strategy, Creative Realities, Board Member, Digital Signage Federation. Brick-and-mortar retailers can learn by watching the nuances of digital-first brands and simulating it with new AI layers that can trigger content based on who is in front of the digital signage screen.

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LEAN Technology Trends Data 130

mjvinnovation

JUNE 21, 2019

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. Why are Big Techs making the Insurance Market lose their sleep? Let´s follow!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

mjvinnovation

MARCH 11, 2020

Is your company aligned with the new direction that the energy market is heading towards? See our infographic below, which is downloadable! Energy market: the future is knocking. The 5 technologies that will revolutionize the energy market in the coming years: 1- Blockchain. 5- Digital Twins. The Action Plan.

Artificial Inteligence 52

Artificial Inteligence Trends Marketing Internet of things 52

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. – Mike Brown.

Conference 40

Conference Marketing eBook Strategic Management 40

The Inovo Group

NOVEMBER 30, 2020

The tight integration of Strategy, R&D and Innovation – and other related growth functions – is critical for an effective Growth Transformation system. A growth transformation system is one in which corporate strategy, R&D and innovation all work together and in harmony to drive transformation excellence.

System 52

System Strategy Strategy Underperforming Technical Team 52

BrainZooming

APRIL 19, 2017

Other than dropping price, in what ways can you adapt your branding strategy to boost the benefits and reduce the costs (be they financial or non-financial) of having your company as a provider? That’s not a new branding strategy question, but it came to mind once again while heading to my car after morning mass yesterday.

Strategic Thinking 69

Strategic Thinking Strategy Strategy eBook 69

Planview

FEBRUARY 16, 2024

She’s led her team in bringing AI to the market throughout this turbulent year. Dr. Rich Sonnenblick, Chief Data Scientist at Planview, started in old-school classical machine learning, and he’s exploring ways to implement it and generative AI into Planview’s solutions. Overall, make room for experimentation.

Artificial Inteligence 64

Artificial Inteligence Fractional CTO Technical Review Generative AI 64

Planview

JANUARY 10, 2022

Connecting PSA to the broader enterprise starts with plugging professional services into the corporate strategy. With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market. Want to learn more about our TSW event? Click here to learn more about this initiative.

Technical Review 98

Technical Review System Resources Engagement 98

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

InnovationTraining.org

JUNE 10, 2021

Learn about this innovation framework and find training resources, articles, tips, and more. Ultimately, organizations can use the JTBD framework to get a better understanding of what their market wants or needs and create a more compelling customer experience. JTBD (or Jobs to Be Done) is a theory that describes consumer action.

Training 96

Training Video Brainstorming Tips 96

IdeaScale

MARCH 26, 2019

Types of Innovative Strategies Used in Healthcare. Typical healthcare innovation management strategies include: Scenario planning – where healthcare providers do long-range organizational planning in the context of known market forces, such as an aging population, or the emergence of large age-related disease populations.

Artificial Inteligence 174

Artificial Inteligence Innovation Innovation Management Data 174

Acuvate

JANUARY 11, 2019

So we dug out some trade promotion strategies that have proven their worth when it comes to skyrocketing your sales. Trade promotion strategies that increase sales. Some of the things that your trade promotion strategy should cover for in-store displays include: Signs, banners and posters. Focus on the in-store display.

Tools 58

Tools Strategy Strategy Software 58

IdeaScale

FEBRUARY 14, 2017

A mentor enables innovators to focus on their project results while also learning about themselves along the way. Leaders can mentor innovators through any of the practical business steps in the value creation process itself: Connecting to emerging market trends and identifying the most significant opportunities.

Underperforming Technical Team 189

Underperforming Technical Team Innovation Project Technical Review 189

Planview

OCTOBER 5, 2023

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 Digital transformation can also optimize innovation value by helping organizations show concrete progress and report on strategy realization.

Product Development 64

Product Development Innovation Innovation Management Software 64

IdeaScale

SEPTEMBER 10, 2019

One problem with innovation strategy in nonprofits is that since they are not for profit, they don’t necessarily push themselves to “compete” by improving their business models or offering innovative products and services. Here’s how nonprofits can build an innovation strategy that carries them from strength to strength.

Culture 113

Culture Crowdsourcing Innovation Strategy 113

Peer Insight

DECEMBER 14, 2018

To collect it, you need to get into the market, put your prototype into your user’s hands, and observe and measure their behavior. WHAT WE LEARNED: Monitoring their energy usage wasn’t enough to sustain use of the app, but we had tested alternative elements via debrief conversations with the pilot users.

Data 40

Data Strategy Strategy Survey 40

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

MAY 10, 2017

Chatting with a mid-career professional who is at the height of job frustration, she placed a career strategy challenge on the table: “A résumé is supposed to have metrics, but I have no real metrics I can own for my contributions at my day job. I know this isn’t an isolated career strategy challenge. Taking the NO Out of InNOvation”.

Strategy 0

Strategy Strategy eBook Entrepreneurship 0

BrainZooming

FEBRUARY 17, 2017

The folks over at “Inside the Executive Suite” from Armada Corporate Intelligence addressed an important aspect of customer experience strategy this week: turning your organization’s claims of customer focus into real actions. Customer Experience Strategy: 4 Ideas for Creating Customer Focus. Providing Greater Value.

Strategy 53

Strategy Strategy Comparison Internet of things 53

BrainZooming

MARCH 30, 2017

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. Developing an Agile Strategy. via Shutterstock.

Strategic Thinking 40

Strategic Thinking Agile Disruption Strategy 40