Leapfrogging
NOVEMBER 8, 2021
The S-Curve Mapping template is one of the most helpful tools I’ve come across for helping individuals determine where their business stands within the current market landscape. . S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.
Brunner
OCTOBER 18, 2023
If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.
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Leapfrogging
OCTOBER 8, 2021
The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market. A solution is a good fit for the market when its features align with what the customer needs from the product or service. . . You can access the tool freely as a download here.
Leapfrogging
AUGUST 25, 2021
The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market. A solution is a good fit for the market when its features align with what the customer needs from the product or service. . . You can access the tool freely as a download here.
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Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?
The Human Factor
FEBRUARY 4, 2021
You shouldn’t forget how important a marketing strategy is for your business. Some of the best companies are almost solely relying on good marketing to continue their success. Devising your own marketing strategy can be tricky, and there are lots of choices and decisions you have to make. Choosing a marketing budget.
mjvinnovation
JULY 10, 2020
We recently launched a complete e-book on this topic – if you haven’t already read it, we suggest you download it now. We are experiencing intense transformations in the digital age, which reshape entire markets overnight. It is from this material that we get much of the information that we bring in this article.
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