Innovation pioneer Dieter Rams’ “Ten principles for good design”
Idea to Value
NOVEMBER 17, 2016
If you work in design or innovation, you might not necessarily have heard of Dieter Rams. But you will have definitely felt his impact in the design principles which underlay much of his work. Rams is renowned for his “less, but better” design philosophy, which helped him design a number of iconic products for both Braun (electronics) and Vitsœ (furniture and the 606 Shelving system) throughout the 1950s and 1960s, making both companies household names.