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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? What is Influencer Marketing? The benefits of influencer marketing are expanding. Let’s look at the Fyre Festival fiasco.

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6 Trends Reshaping the Hotel Industry

whataventure

The 8 recurring trends we identified are: alternative entertainment, augmented reality, customization, intelligent wearables, platforms, slope analytics and sensors, smart protection and finally sustainability. Alternative entertainment. We focus on enabling organizations, delivering projects and building companies.

Trends 61
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Five Product Innovations that Evolved Over Time

IdeaScale

They could be a new way to call a cab, drive a car with little need for gas, or a completely new way to look at medical science, technology, or entertainment. With aggressive marketing to dentists and common Americans, Listerine became a runaway success in the 1920’s as a treatment for chronic bad breath.

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Business Analytics: how data analysis can transform your business

mjvinnovation

An explosion of consumer data allows companies and brands to make targeted marketing campaigns and develop or sell more differentiated products more efficiently. Consumers take advantage of connectivity for entertainment, education, knowledge, social sharing, and shopping. Data is the new currency. Optimizing the customer experience.

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8 Trends Driving Innovation In The Ski And Winter Sport Industry

whataventure

The 8 recurring trends we identified are: alternative entertainment, augmented reality, customization, intelligent wearables, platforms, slope analytics and sensors, smart protection and finally sustainability. Alternative entertainment. We focus on enabling organizations, delivering projects and building companies.

Trends 40
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Digital Ethnography: qualitative research technique evaluates users in the online environment

mjvinnovation

In this context, digital ethnography, or netnography, appears as an evolution of qualitative research, supporting projects centered on the end-user or the development of analytical reports. Related to communication studies with approaches to consumption, marketing, and studies of fan communities. (…). Netnography.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. Reporting tip #1: Provide context.

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