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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? What is Influencer Marketing? The benefits of influencer marketing are expanding. Let’s look at the Fyre Festival fiasco.

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Companies that last through recessions share this marketing tactic

Brunner

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Shill said all the traditional relationship tools still apply: entertain, intrigue, surprise, inspire, tell stories or even pick a fight. Some stop advertising. Especially considering integrated approaches.”.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. A lack of educational opportunities coupled with cultural reporting bias has kept female inventors from being highly recognized, but this is changing in great part because of the internet.

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TikTok, Is it a fad or here to stay?

Brunner

According to Singular’s ROI Index report , the platform gained more than 600 million users and built a foundation to monetize by expanding ad options and tools for advertisers in 2019. Data is from the November 2019 Morning Consult report titled “The Influencer Report: Engaging Gen Z and Millennials.”

Video 69
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How Technology is Empowering the Modern Property Manager

Business and Tech

I educated myself on SaaS metrics and benchmarks, customer support models, sales techniques, marketing, and even pitching to investors. What gap in the market did you think property management technologies missed before ResMan? We used our software before taking it to market. This will make or break you.

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Eleven Jobs that Robots cannot do

Destination Innovation

A report by the consultancy firm PWC found that 30% of jobs in Britain were potentially under threat from breakthroughs in artificial intelligence. Design humorous, provocative or eye-catching marketing campaigns. Do anything spontaneous, entertaining or unexpected. Many think the numbers will be much higher.

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Playing Catch-Up: Instagram Reels Features & How They Compare to TikTok

Brunner

The launch of Reels in 2019 was prompted by the rise in popularity of short, entertaining videos that users can scroll through quickly. According to a study from Instagram, 58 percent of the people surveyed reported being more interested in a product or service after seeing it in a brand’s Stories. Sources: [link].

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