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Reimagining the Future of International Events

Business and Tech

Face-to-face events are essential for so many organizations globally, from meeting planners organizing events, to services providers and the entire hospitality industry. With the pandemic literally putting a stop to in-person gatherings, everyone needed to rethink what the future of events will look like. .

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The Future of Hybrid Events and Trade Shows

Business and Tech

Corbin Ball is an event technology speaker, consultant, and writerhelping event and exhibitionhosts worldwide to effectively use technology to increase efficiency and improve the attendee experience. Corbin Ball Event Technology Speaker, Consultant, and Writer. Data analytics needs to be fully embraced as F2F events reemerge.

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The availability bias: Why we overestimate the likelihood of scary but unlikely events

Idea to Value

Originally popularised by Daniel Kahneman and Amos Tversky , the availability heuristic is a mental shortcut that means the easier a person can remember examples of something (like an event happening), the more likely or impactful the person will think that thing is compared to examples which are harder to remember.

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The New-Normal of Hybrid Events Offer AV Tricks

Business and Tech

Hybrid events have grown up quickly. Presenting an event with a live and a remote audience creates new opportunities that were unimaginable two years ago. Hybrid events can position any brand for dramatically more reach, more revenue and more market share. Pre-recorded content is the star of the new era of hybrid events.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Advancing Hybrid Events Will Enhance Attendee Experience and Build Business Value

Business and Tech

Hybrid events will are here to stay. Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . While we firmly believe that nothing will ever replace live, in-person events, we’ve been able to do a lot of great things online that would be hard to create in the real world.

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Inspiration and hope at the I3 Access to Market event in Nigeria?

Christensen Institute

On December 6, 2022, I got the opportunity to attend the inaugural Investing in Innovation (I3) Access to Market event in Nigeria. First the event was focused on the innovators and, more specifically, connecting them to markets. The I3 Access to Market event in Nigeria was designed to support innovators with these resources.

Marketing 130
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Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

This special event will show you how to embrace unconventional metrics to your product's benefit. If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. February 14, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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Future Focus: Constructing Unshakeable Stability in Your Manufacturing Supply Chain

Speaker: Jay Black, Senior Account Executive

Save your seat today! July 11th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.