Harvard Business Review

DECEMBER 11, 2023

The risks around generative AI are real. But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether.

Generative AI 136

Generative AI Marketing Artificial Inteligence Data 136

Acuvate

SEPTEMBER 2, 2023

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. Generative AI has the potential to reshape the workplace and the way businesses engage with customers. What is Generative AI and Why Enterprises Need to Care?

Generative AI 52

Generative AI Technical Review Artificial Inteligence Data 52

Acuvate

JUNE 5, 2023

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. These numbers indicate a substantial level of interest and involvement in this technology among executives. Adoption of generative AI by enterprises indeed boosts work efficiency and outcomes.

Generative AI 52

Generative AI Strategy Strategy Technical Review 52

Acuvate

JUNE 5, 2023

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. These numbers indicate a substantial level of interest and involvement in this technology among executives. Adoption of generative AI by enterprises indeed boosts work efficiency and outcomes.

Generative AI 52

Generative AI Strategy Strategy Technical Review 52

Paul Hobcraft

OCTOBER 11, 2023

The interplay potential in exploring the combination of humans, technology and AI This interplay between humans, technology, and AI is dynamic and involves continuous interaction, collaboration, and feedback between these elements. Collaboration : Humans and technology/AI systems collaborate to achieve common goals.

Technology 173

Technology Generative AI Guidelines Collaboration 173

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based

Marketing 106

Marketing Generative AI Survey Learning 106

Tullio Siragusa

DECEMBER 5, 2022

Revolutionizing Sales with Generative AI: Unleashing the Power of Sales Enablement. Artificial intelligence (AI) has been making waves in the business world for some time now, but one area where it is particularly useful is in sales. Generative AI can also be used to personalize sales materials.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Acuvate

MAY 25, 2023

The need for advanced artificial intelligence (AI) solutions such as enterprise generative AI has become increasingly evident and indispensable. Generative AI refers to a branch of AI that can create new content such as images, text, and music without the need for manual processes or human intervention.

Generative AI 52

Generative AI Development Team Review How To Artificial Inteligence 52

Paul Hobcraft

OCTOBER 2, 2023

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI?

Design Thinking 147

Design Thinking Technical Review Design Technology 147

Harvard Business Review

AUGUST 31, 2023

Given the staggering pace of generative AI development, it’s no wonder that so many executives are tempted by the possibilities of AI, concerned about finding and retaining qualified workers, and humbled by recent market corrections or missed analyst expectations. But this is a miscalculation.

Generative AI 138

Generative AI How To Technology Marketing 138

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 93

Marketing Technology Strategy Strategy 93

Harvard Business Review

NOVEMBER 17, 2023

Companies have a growing problem of information overload regarding markets and competitors, which often prevents the C-suite from making the best decisions available given the data at its disposal. In other words, generative AI can become the watchful eye that spots useful insights in the field of competitive intelligence.

Generative AI 129

Generative AI Competition Data Strategy 129

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100

Leapfrogging

MARCH 19, 2024

AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process. AI technologies include machine learning, natural language processing, robotics, and computer vision.

Artificial Inteligence 100

Artificial Inteligence Innovation Management Management Generative AI 100

Harvard Business Review

DECEMBER 7, 2023

Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5 However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach.

Generative AI 127

Generative AI ChatGPT Tools Creativity 127

Brunner

SEPTEMBER 14, 2023

This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Harvard Business Review

OCTOBER 25, 2023

Leading Wall Street research firm Evercore ISI, in collaboration with venture studio Visionary Future, embarked on a comprehensive study to understand the profound effects of Generative AI on businesses, the broader economy, and its integration into future workforces.

Generative AI 131

Generative AI Analysis Study Collaboration 131

Harvard Business Review

AUGUST 1, 2023

As companies learn to use generative AI to create value, there’s a risk that they take the wrong approach when applying the technology to the customer experience. Some examples of companies experiencing early success with this are in the financial services industry.

Generative AI 98

Generative AI Technology Industry Learning 98

Planview

FEBRUARY 16, 2024

Pair these considerations with internal and external pressures to rapidly adopt generative AI and scale it, and leveraging AI is easier said than done. To provide insight into those concerns, we spoke with a group of experts about AI’s challenges and opportunities.

Artificial Inteligence 64

Artificial Inteligence Fractional CTO Technical Review Generative AI 64

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Paul Hobcraft

SEPTEMBER 25, 2023

Today, innovation is seen as a radical process, where organizations create new products, services, or processes that disrupt the market or create new markets 1. Generative AI is the use of AI techniques to create novel content or artifacts that can stimulate human creativity 2.

Artificial Inteligence 173

Artificial Inteligence Change Generative AI Innovation 173

Entrepreneur - Innovation

AUGUST 23, 2023

Get inspired with ideas on how to look at and implement greater generative AI into your strategy to stay competitive across product development, customer success, marketing, employee experience and investor efforts — but also where to also draw the line to avoid AI-driven issues some overly adoptive companies are facing.

Generative AI 83

Generative AI Product Development Competition Strategy 83

Ecosystems4Innovating

NOVEMBER 23, 2023

Adopting ecosystem thinking combined with Generative AI will augment, automate and rapidly scale innovation. For me, ecosystem innovation and generative AI have arrived at that pivotal point to significantly influence future innovation design. Innovation needs reinventing.

Generative AI 52

Generative AI Data Innovation Design 52

ImagineNation

APRIL 7, 2024

in an article “Adapting to the new net-zero reality” , mitigation efforts alone are no longer sufficient – the world will need to adapt as well by going green, ramping up technologies and increasing investments. Again, according to McKinsey and Co., Nor do they position an organisation for future success”.

Learning 59

Learning Generative AI Underperforming Technical Team Innovation 59

PlanBox Innovation

FEBRUARY 15, 2023

It almost sounds like an oxymoron, but with the help of generative AI systems like ChatGPT—OpenAI’s advanced AI language model that’s all the rage these days—you can take a lot of weight off your shoulders by streamlining your innovation processes, so you can have a bit more structure and creativity without the headaches.

ChatGPT 90

ChatGPT Generative AI Underperforming Technical Team Innovation 90

Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Planview

MARCH 15, 2024

But while the increasing number of companies adopting VSM has changed how teams build from project to product, a new innovative approach hits the spotlight: generative AI (genAI). In essence, AI models can take inputs in various forms and generate new content based on the modality of the model. What is genAI?

Technical Review 64

Technical Review Artificial Inteligence Software Review Management 64

Planview

SEPTEMBER 19, 2023

is an internationally recognized high-tech executive with decades of experience in corporate general management, governance, strategy, technology, and operations. Dr. Chatterjee Is currently chairman of 3 Lines VC, a boutique venture capitalist firm specializing in investments in AI-focused companies in the US and India.

Artificial Inteligence 59

Artificial Inteligence Generative AI Data Competition 59

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

Planview

JULY 13, 2023

Productivity has long been a source of curiosity and study for Planview’s Chief Technology Officer, Dr. Mik Kersten. As we see on the floor here and all over the world, technology is changing everything. Those have become very successful companies like Atlassian, ServiceNow, and technologies like GitHub that’s now part of Microsoft.

CTO 52

CTO Generative AI ChatGPT Software 52

Jeffrey Phillips

MAY 22, 2023

A good friend and I were eating lunch, and talking about concerns that there wouldn't be any good or interesting jobs for our kids, because of the usual technology advances - robotics, automation, machine learning and other factors. Market evidence will tell you that most of new product innovations fail in the first year.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

Planview

FEBRUARY 29, 2024

According to McKinsey , this “tax” on development comprises about 40 percent of IT balance sheets, stemming from the intense pressure to enter the market and gather feedback swiftly. These challenges underscore the complexities inherent in managing and evolving the technological framework of automotive software.

Industry 59

Industry Underperforming Technical Team Software Collaboration 59

Ecosystems4Innovating

NOVEMBER 2, 2023

Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? What will be the changes or potential to leverage these three of Design Thinking, Technology and AI Generative Thinking for solving innovation challenges in the future?

Design Thinking 59

Design Thinking Design Technical Review Artificial Inteligence 59

Acuvate

APRIL 3, 2023

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. The secret to these models’ success is Generative AI, which creates text that sounds remarkably human, enabling business users with data analytics outcomes that feels far more natural.

Artificial Inteligence 52

Artificial Inteligence Generative AI ChatGPT Technical Review 52

Planview

JANUARY 23, 2024

How would that change the way you deliver technology? With the AI tools for developers that are now entering the market, enterprises are starting to realize big dreams like efficient digital product delivery and fast time to market. And we’ve taken advantage of this new Generative AI to actually make that happen.“

CTO 64

CTO Generative AI Tools Agile 64

Planview

DECEMBER 7, 2023

In today’s fast-paced world of business and technology, efficiency in software delivery is not just important; it’s crucial. This includes delivering customer-centric products and enhancing speed to market. In this article, we’ll uncover six key sources of waste that may be slowing down your organization.

Software Review 64

Software Review Management Generative AI Software Developers 64