Innovation Innovation Processes Marketing Underperforming Technical Team 
Idea to Value
JANUARY 7, 2022
Where should innovation resources actually exist in an organisation? It might seem like a straightforward question, but it is fundamental to whether a company will end up succeeding at innovation or failing. After all, if innovation is so important, should it not get its own department? Companies that survive do both.
Paul Hobcraft
JULY 30, 2020
It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paul Hobcraft
JUNE 12, 2023
In my view any new approach to innovation needs to aim to achieve interdependent and interlocking innovation, solving problems that have not been addressed before and offering sustainable value, impact, and returns to all involved or significantly improving on the existing solutions. Nothing can work in isolation.
Jeffrey Phillips
AUGUST 26, 2021
I've been writing, speaking and consulting about innovation for over 15 years, and I'm constantly amazed by the different perspectives and definitions about innovation. Innovation theater is very similar to what ecologists call "greenwashing" and both are bad for their respective movements.
Leapfrogging
OCTOBER 8, 2021
Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. What is White Space Innovation, and what are best practices, tools and online templates for teams and organizations? .
Jeffrey Phillips
JULY 21, 2021
The debate is about whether or not to fund innovation work, and if the decision is positive, how much to spend or invest in innovation. In this regard, there is clear demand for innovation, for new products, new services and experiences and consumers have the funds to spend on new things. But we are asking the wrong question.
Jeffrey Phillips
AUGUST 13, 2021
However, I could not help going back into my archives to dredge up a post I wrote almost ten years ago, which was entitled Innovation Fast and Slow. At the time I was writing this post, I was concerned that too many companies were under too much pressure to speed up their innovation activities and generate some interesting new ideas.
Expert insights. Personalized for you.
283 
Let's personalize your content