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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Marketing 235
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Ambidextrous organisations: Where innovation should sit in an organisation

Idea to Value

This might require typical accounting, management and sales processes to track and predict performance, and often comes from experience and time. Sometimes, a small number of innovation resources are tasked with taking new technology developed by the company’s R&D department, and try to find a market or use for it.

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The Final Perspective: A Composable Innovation Enterprise Framework

Paul Hobcraft

In my view any new approach to innovation needs to aim to achieve interdependent and interlocking innovation, solving problems that have not been addressed before and offering sustainable value, impact, and returns to all involved or significantly improving on the existing solutions.

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Innovation project or Innovation Capability?

Jeffrey Phillips

Today, I'm not going to write about "innovation theater" - that is, the concept of talking about innovation and moving some pieces around but failing to achieve any meaningful benefits. Innovation theater is very similar to what ecologists call "greenwashing" and both are bad for their respective movements.

Project 209
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Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Leapfrogging

Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. What is White Space Innovation, and what are best practices, tools and online templates for teams and organizations? .

Tools 130
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The appropriate innovation speed: slow, then fast

Jeffrey Phillips

This meant that they had few capabilities, few people dedicated to innovation and few good ideas. When is it appropriate to "go fast" Today, ten years on, there is more and more talk about rapid innovation, innovation sprints and so on. The problem with that speeding up concept was that most companies were starting from zero.

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The cost of delaying innovation

Jeffrey Phillips

When you get evaluated in 90 day increments by the stock market, cutting or controlling costs is always an easier decision than investing in innovation. The question management teams are asking and answering is: how can we manage our near term costs to keep the investors happy in the short run?