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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems. You could quite possibly create just about any type of solution using web technology. Or was it something else?

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The Building Blocks of the Innovation Ecosystem Narrative

Paul Hobcraft

We need a better conceptual framework to build, one based on knowledge-based intelligence and well-grounded, driven by dynamic and constant interactions, events, and processes, so all involved can be engaged in building solutions that have fresh impact and value within the market space identified.

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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Offline execution vs. online / technology execution. This idea started developing for me as we started using Hubspot for inbound marketing. Why Many Mid-Career Marketers Are Dinosaurs.

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Key Takeaways from April’s Open Innovation Summit

IdeaScale

Gaby Howe of Station Houston, a technology park that aims to build on Houston’s innovative past for current start-ups, noted in her presentation that what drove her organization was a high-profile failure. What matters more is how that technology is applied to your business model and how that differentiates you from the competition.

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Building the Innovation Ecosystem narrative

Ecosystems4Innovating

We need a better conceptual framework to build, one based on knowledge-based intelligence and well-grounded, driven by dynamic and constant interactions, events and processes, so all involved can be engaged in building solutions that have fresh impact and value within the market space identified.

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Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. This involves creating systems and processes that promote the ongoing development of your employees’ skills and knowledge base.

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