ImagineNation

NOVEMBER 18, 2020

Lean’ is the buzzword of the last decade, challenging old school thinking that dictates that a successful business must be resource-heavy to achieve sustainable growth, whilst also giving credence to those who want to launch “almost-there” app startups today to achieve market domination tomorrow. Pros for a lean app startup.

LEAN 59

LEAN Resources Marketing Analysis 59

Tim Kastelle

FEBRUARY 14, 2016

Part Eight in the Lean Startup Series When teams start out with lean startup, they often build hypotheses that are too precise – we assume we know more than we do. Remember, we’re looking for our first market segment – a specific group, with a specific problem that we can solve. Strategy: Simplify.

LEAN 100

LEAN How To Underperforming Technical Team Survey 100

Moves the Needle

JANUARY 3, 2019

Companies that successfully bring new products to market rapidly, benefit from having a leg up on their competition while diminishing the negative effects of shrinking product life cycles. However, moving a product from lab to market is a process that in itself could use re-invention. What is Commercialization?

Product Development 75

Product Development LEAN Underperforming Technical Team Marketing 75

Destination Innovation

JUNE 8, 2023

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

Entrepreneurship 130

Entrepreneurship Leadership Course LEAN 130

helloFUTURE

MAY 22, 2023

The market is always evolving, customer expectations are constantly shifting, and your competitors are always on the move. In the world of product development, the only constant is change. As a corporate innovator, startup founder, or product manager, your task is to stay ahead of the game and churn out new products that not only…

Product Development 96

Product Development LEAN How To Innovation 96

Collective Campus

NOVEMBER 15, 2017

In this episode I talk through 8 steps detailing how to pull off your own lean marketing strategy to find new customers for new products.

LEAN 40

LEAN Marketing Strategy Strategy 40

Business and Tech

JUNE 24, 2022

As a startup entrepreneur, you wear all the hats — sales, marketing, fulfillment, invoicing, accounting, and business strategy, to name just a few. Whether it’s a specific contact, software, or strategy that you otherwise would not have discovered, the key to growth is leaning into these peer relationships.

Entrepreneurship 246

Entrepreneurship LEAN Tools Agile 246

Innov8rs

NOVEMBER 27, 2023

Ingredients for Innovation Success Despite the renaissance in innovation approaches ushered in by luminaries like Steve Blank, Rita McGrath, Alexander Osterwalder, Janice Fraser, and Eric Ries, most innovation departments lack the basic ingredients of success- strategy, resources, scale and methods. You rarely win without a strategy.

Training 72

Training LEAN Innovation Resources 72

Leanstack

JANUARY 30, 2019

In my last post , I described how sketching an idea on a Lean Canvas is akin to stacking a chain of beliefs. Marketer, Jay Abraham, calls this phenomenon the Strategy of Pre-eminence. Download the Lean(er) Canvas PDF here. Later links rely on earlier links, and cracks in your early links have a ripple effect.

LEAN 76

LEAN Exercises Idea Generation Marketing 76

Moves the Needle

JUNE 14, 2016

Lean Experiment Techniques There are many techniques to consider when designing an effective lean startup experiment, so we decided to capture a few of our favorites below. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website.

LEAN 76

LEAN Examples Video Report 76

Innov8rs

MARCH 26, 2023

Innov8rs | Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions. Formulating and executing a sound organizational strategy is complex. Strategy is often made by elite teams and can thus be limited by their biases about competitors, customer needs, and market forces.

Disruption 52

Disruption Strategy Strategy Groups 52

Moves the Needle

JUNE 14, 2016

Lean Experiment Techniques. There are many techniques to consider when designing an effective lean startup experiment, so we decided to capture a few of our favorites below. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website.

LEAN 68

LEAN Examples Video Report 68

Qmarkets

MARCH 14, 2024

Business model innovation involves changing these aspects significantly to respond to shifts in the market, technology, or customer preferences. Lego’s adaptation to the digital age helped it to remain relevant and grow in a market where digital entertainment increasingly competes with physical toys.

Software 52

Software Innovation Innovation Management LEAN 52

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

Moves the Needle

OCTOBER 19, 2018

Lean Startup Week - this year known as Lean Startup Conference - has traditionally been a staple in the innovation industry for bringing both startups and enterprise companies alike into the same sphere in order to discuss advancements in strategy, tactics, ideas, and social impact. Speed Mentoring (powered by Moves the Needle).

Conference 56

Conference LEAN Leadership Entrepreneurship 56

Paul Hobcraft

FEBRUARY 1, 2023

We seem confronted with rapid change, and it is primarily within the business world related to technology and market uncertainty that is driving this. We do need to ‘lean in’ on many specialists and experts to help us, not just business consultants! As well, and ask, are we really interested?

LEAN 195

LEAN Industry Agile Analysis 195

Brunner

OCTOBER 28, 2019

What do physics and marketing have in common? But what does any of this have to do with marketing in the 21 st century? But what does any of this have to do with marketing in the 21 st century? Over the last decade marketing has experienced two major revolutions. The first is the rise of digital marketing.

Marketing 53

Marketing Data Big Data LEAN 53

Qmarkets

JULY 31, 2023

It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams. With a network of experienced and reliable partners and specialists, it believes in LEAN, AGILE, and PRAGMATIC strategies.

Culture 98

Culture Technical Review Software Review Roadmap 98

Idea to Value

DECEMBER 13, 2022

The framework I developed and use with clients is called the Lean Innovation Validation & Execution management (L.I.V.E.) Ensure your portfolio is balanced according to your upcoming strategy. Nonetheless, the major issue which needs to be considered looking forward to 2023 is what might happen in the wider market.

How To 278

How To Training Project Innovation 278

Qmarkets

MARCH 27, 2024

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

Radical Innovation 52

Radical Innovation Innovation Disruption Competition 52

mjvinnovation

MARCH 11, 2020

Is your company aligned with the new direction that the energy market is heading towards? Energy market: the future is knocking. The 5 technologies that will revolutionize the energy market in the coming years: 1- Blockchain. An Open Energy scenario arises in which micro markets become possible. 5- Digital Twins.

Artificial Inteligence 52

Artificial Inteligence Trends Marketing Internet of things 52

IdeaSpies

NOVEMBER 1, 2023

Have a view on the future Startups are eyes and ears on what’s changing in markets, customers, regions, tech, culture and other factors that are impossible to stay across yourself. This is clearly not one dimensional nor the same for everyone, but here are our ten broad key strategic benefits: 1.

Technical Review 69

Technical Review Culture LEAN Resources 69

Leanstack

JANUARY 30, 2019

In my last post , I described how sketching an idea on a Lean Canvas is akin to stacking a chain of beliefs. Marketer, Jay Abraham, calls this phenomenon the Strategy of Pre-eminence. You can create a Lean(er) Canvas at LeanCanvas.com. Create a Lean Canvas at LeanCanvas.com your riskiest assumptions.

LEAN 40

LEAN Exercises Idea Generation Marketing 40

IdeaScale

OCTOBER 22, 2019

The Kanban system is a visualization strategy that helps you manage innovative development projects. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. But how did the Kanban system evolve into the progressive visualization strategy that it is today?

System 100

System Crowdsourcing Ideation How To 100

InnovationTraining.org

SEPTEMBER 12, 2019

Launching a campaign to customers is nerve-wracking for even the most established marketing department. An epic amount of work has led to this point: research, strategy, endless meetings, creative, testing and execution. Marketing and advertising agencies have long been the purveyor of ideas. Fan-first experiences.

Marketing 40

Marketing Technical Review LEAN Design 40

Moves the Needle

AUGUST 2, 2018

You can use Lean Innovation techniques -- Empathy, Experiments, and Evidence to ensure the driving force is sustained through the integration. One organization might consider innovation to be a new channel to market and another sees it as new technology. But of course, the real question is, “What do you mean by innovation?”

LEAN 40

LEAN Technical Review Innovation Culture 40

Qmarkets

JUNE 20, 2019

This is where Lean Agile principles come into play. Keeping the Ball in Your Court: Understanding Lean Agile Principles. This process can lay solid foundations for sustaining In the context of sport, something analogous to the Lean process would be to create new team compositions that compensate for the absence of injured players.

LEAN 40

LEAN Agile Resources Management 40

Leapfrogging

APRIL 25, 2022

We want to be the OpenTable of X” (with X referring to a market outside of dining) became a familiar phrase in Silicon Valley following the company’s market success, and remains so today. Restaurants were the first vertical market, but the strategy at the time was staggering in scope.

Innovation 130

Innovation System LEAN Agile 130

Business and Tech

DECEMBER 8, 2022

Digital signage-based experiences are vital to future-proofing retail in ways that allay concerns post-pandemic, lean in to Gen Z, and make life a whole lot more convenient. Beth Warren SVP Marketing and Retail Strategy, Creative Realities, Board Member, Digital Signage Federation.

LEAN 130

LEAN Technology Trends Data 130

Leapfrogging

APRIL 10, 2024

Offer strategies for effective prototyping and testing. They inspire attendees by showcasing successful case studies and sharing strategies to foster an inventive mindset. They may also delve into methodologies like lean startup principles and agile development to illustrate how continuous testing can lead to successful outcomes.

Innovation 113

Innovation Leadership Ideation Innovation Processes 113

Moves the Needle

JANUARY 21, 2019

Executives are not investing in innovation simply for the fun of it, but recent trends have uncovered that leaders inside many enterprises are still struggling to find strong parallels between corporate and innovation strategy , and a large portion of these companies are still making “blind bets” with their innovation investments.

Underperforming Technical Team 72

Underperforming Technical Team Strategy Strategy Leadership 72

Tim Kastelle

JANUARY 16, 2016

Part 6 in The Lean Startup Series The day before we started our first Lean LaunchPad program with the CSIRO, Bill McKeague and I talked strategy over coffee. I often refer to that first one as our Minimum Viable Lean LaunchPad. This was my fourth hypothesis going into this: doing Lean LaunchPad leads to better science.

LEAN 100

LEAN Course Project Marketing 100

Moves the Needle

JUNE 29, 2023

Rapid experimentation holds immense value in generating evidence to support decision-making, inform strategies, and propel businesses toward success. However, the rise of Lean Startup methodologies, popularized by Eric Ries in his book “The Lean Startup,” brought rapid experimentation to the forefront.

LEAN 52

LEAN Product Development Agile Design 52

Moves the Needle

FEBRUARY 11, 2019

Why do R&D labs succeed in creating new technology, but fail at bringing these innovations to market? R&D labs don’t bring new innovations to market typically because they are charged with inventing new technology, but not the commercialization of those inventions. However, innovation requires bringing inventions to market.

Marketing 68

Marketing Innovation Technology Management 68

Leanstack

MARCH 8, 2017

I find the Golden Circle is just as applicable when deconstructing or charting a new idea or venture — mapping quite nicely to the vision, strategy, and product pyramid that you’ve probably also run into. First, get your why in order “If you don’t know where you are going, any road will get you there.”

Strategy 52

Strategy Strategy Roadmap LEAN 52

Moves the Needle

APRIL 8, 2021

Marketing tends to have their own way of talking about innovation. Is it expansion of market share? Other possibilities could be acquisition, market expansion into emerging countries, retooling existing products for adjacent markets, partnerships, and so on. The desired outcomes are more important than the definition.

LEAN 52

LEAN Underperforming Technical Team Innovation Groups 52