Remove services brand-strategy
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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. In the attention economy, the most valuable asset is no longer just a product or service, but the consumer attention that can be drawn towards it.

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Podcast S5E101: Eric Quint – Scaling creativity and design in large businesses

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses.

Design 190
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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?

Strategy 169
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Why Is Innovation Vital for Your Organization and What Innovation Services Are Available to Help?

IdeaScale

Take advantage of IdeaScale’s innovation services to get the most out of your crowdsourcing experience. That is why you need a strategy specific to what you do. IdeaScale Innovation Services. The IdeaScale innovation program places crowdsourcing at the forefront of every campaign strategy. Campaign design.

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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions.

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Gain Better User Adoption the Design Thinking Way

Tullio Siragusa

Gain Better User Adoption the Design Thinking Way. Instead, user adoption requires proper planning and implementation strategy when the product is just an idea. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? What Is User Adoption?

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Other challenges that startups may face when it comes to sales include competition from larger companies, limited brand recognition, and difficulty in differentiating their products or services from those of their competitors.