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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

So, when it comes to an effective email strategy you’ll be able to make practical moves to improve results. Three key influential aspects of an impactful email strategy are send times, engagement, and content. Reading emails outside pre-COVID times is another new normal for digital marketers. Since there are already more than 3.9

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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

However, very few managers are able to explain their company’s business model ad-hoc, and even fewer can define what a business model actually is in general. The number of companies, which have established dedicated business model innovation units and processes is even lower. Magretta, 2002). Magretta 2002).

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Why Resilient Companies Embrace Strategic Innovation

Legacy Innovation Group

Why Resilient Companies Embrace Strategic Innovation. According to the American Enterprise Institute , 89% of the companies listed on the Fortune 500 in 1955 are no longer on the list. Of those 500 companies, only 61 still remain. Dec 15, 2014 | Anthony Mills. Many no longer exist.

Company 40
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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

But what is the “secret sauce” of winning athletes and companies? Even in unfavorable situations overwhelming success and sustainable competitive advantage can be created by many small improvements, innovations and changes of the holistic approach with which a company aspires to reach its vision.

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4 Companies Leading the Way in Customer Experience

Planview

Editor’s note: the following article is a guest post by Shay Namdarian, GM of Customer Strategy at Collective Campus. The study found that in 2010 only 36% of companies expected to compete mostly on customer experience, whereas in 2016 that percentage increased to a staggering 89%. Lesson: Create a seamless experience.

Company 45
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4 Companies Leading the Way in Customer Experience

Planview

Editor’s note: the following article is a guest post by Shay Namdarian, GM of Customer Strategy at Collective Campus. The study found that in 2010 only 36% of companies expected to compete mostly on customer experience, whereas in 2016 that percentage increased to a staggering 89%. Lesson: Create a seamless experience.

Company 40
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The Orange Socks Story I’ve Never Written Before

BrainZooming

The occasion was presenting our first strategic market plan at Yellow Transportation (whose name was Yellow but whose color was orange) to the senior leadership team. Before we got them in our new company store, I found them at the Gap and started accumulating them. On October 22, 1997, I wore orange socks for the first time.

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