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Summaries of the 50 Best Business Books

Destination Innovation

by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.

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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

That’s the highest percentage since 2007. Ibrahim Sabbah is a marketing and advertising senior account manager at Brunner and is responsible for a portfolio of brands in the home building materials industry. Desirability of Newly Built Homes: 61% of home buyers prefer new construction over existing homes. Let’s talk!

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How Should Your Business Find the Next Big Thing?

IdeaScale

Netflix’s streaming video model seems blindingly obvious now, but stop and consider the state of television in 2007. The models of cable subscriptions and broadcast advertising were steadily profitable, proven, and well-integrated in any number of systems. Internet video” was amateurs on YouTube singing about candy.

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Companies that last through recessions share this marketing tactic

Brunner

Some stop advertising. Marketing isn’t optional — it’s a ‘good cost,’ essential to bringing in revenues from these key customers and others,” according to the HBR article, written during the peak of the Great Recession which lasted from 2007-09. In essence poor Phineas becomes a metaphor for advertising in harder economic times.

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Microsoft buys LinkedIn – Smart move or Dumb move?

Destination Innovation

This disaster followed Ballmer’s purchase of aQuantive for $6B in 2007. It was an attempt to take on Google in online advertising and it failed. Yahoo’s online advertising business is worth very little today. In 2012 the value of the business was written down to zero.

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Context matters

Boxes and Arrows

In short, web users tend to act as if they were blind to advertisements or other types of redundant information, which can only distract them from completing the task. Our observations and recommendations are rooted in a number of studies focused on what recipients do really see while looking at advertisements in email campaigns.

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Adapt or die: lessons from 5 companies that failed to innovate

Idea Drop

In 2007 a small-time, ailing Netflix actually thought they were going to be acquired by the Blockbusters giant, but they decided they didn’t want to. Lesson: If you don’t do it, someone else will. Blockbusters It’s a widely held belief that Blockbusters was killed by the rise of Netflix, but the reality is a lot worse.

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