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Nomination Wanted: 2015 Thinkers50

Matthew May

Author, THE SHIBUMI STRATEGY: A Powerful Way to Create Meaningful Change (Jossey-Bass, 2010). NOMINATIONS CLOSE JULY 31, 2015. Author, IN PURSUIT OF ELEGANCE: Why The Best Ideas Have Something Missing (Crown Business, 2009). Author, THE ELEGANT SOLUTION: Toyota’s Formula for Mastering Innovation (Free Press, 2007).

LEAN 100
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2024: A Pivotal Year

Digital Tonto

Related posts: Why 2020 Is Shaping Up To Be A Pivotal Year 2012 – The Year of the Interface 2010 – The Year Everything Was Supposedly Dead; 2011 – The Year of Scale and Synergy Top Posts of 2009 2015: The Year The Cloud Bursts The post 2024: A Pivotal Year first appeared on Digital Tonto.

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Top Posts of 2015

Digital Tonto

Related posts: Top Posts of 2010. My top posts over the past year. Top Posts for 2014. Top Posts of 2012. Top Posts of 2013. Top Posts of 2009. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Which drugs actually help your creativity?

Idea to Value

In another study from 2010 , alcohol resulted in people being less flexible in their thinking, but slightly more original in the ideas they came up with. Other studies from 2010 and 2015 found that cannabis use actually impaired divergent thinking performance.

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If you want someone to make a decision, give them fewer choices

Idea to Value

While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Warby Parker was founded in 2010 by four friends from business school. It was founded in 2015 with $2.5m Their innovative mattress was chosen as one of Time’s best inventions of 2015. They are now the market leader.

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The availability bias: Why we overestimate the likelihood of scary but unlikely events

Idea to Value

Indeed, a 2010 survey conducted in the USA found that shark attacks were one of the top 6 most feared ways to die. However, in the last 500 years only 1,909 confirmed shark attacks occurred worldwide (as of the 2015 research paper ); of the 737 that happened in the United States, only 38 people died in total.

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