2010 Industry Marketing Technical Review 
The BMI Lab Blog
JUNE 29, 2022
2005) that the ´failure to adequately define the market is a key factor associated with venture failure´, we identify the definition of the target customer as one central dimension in designing a new business model. 2008), or, more simply, the value proposition (Teece 2010). Thus, it should answer the question ´Who is the customer?´
Innovation 360 Group
JUNE 9, 2020
Our digital capabilities have been at the forefront due to the increase in the level of acceptance of digital and virtual interaction with our customers and their relative experience across business lines and geographies. Difficulties with speed to market. Dealing with uncertainty demands innovative ideas.
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The BMI Lab Blog
JULY 28, 2022
You don’t need to “reinvent the wheel” for small but innovative changes in your business model, instead get inspired by existing concepts in other industries and apply them to your business model. This figure shows how competitive advantage is generated over a market lifecycle.
Moves the Needle
DECEMBER 20, 2018
For those of us who have seen countless traditional businesses disrupted, such a lack of diligence is concerning. As a service to my fellow change agents, I would like to offer the following rundown of organizations that are nonetheless leading the charge of innovation and digital transformation, heading into 2019 as a due diligence tool.
Moves the Needle
DECEMBER 20, 2018
For those of us who have seen countless traditional businesses disrupted, such a lack of diligence is concerning. As a service to my fellow change agents, I would like to offer the following rundown of organizations that are nonetheless leading the charge of innovation and digital transformation, heading into 2019 as a due diligence tool.
Idea to Value
AUGUST 26, 2016
Originally, patents had a simple purpose: By filing a patent, an inventor or company showed how their new technology worked, in exchange for legal protection for the duration of the patent. Does this system still work? This is why some companies prefer to not patent some of their most valuable secrets, like Coca-Cola’s recipe.
Wazoku
JANUARY 9, 2020
Advances in mechanisation, mass production and, more recently, technology have shaped where and how we work, as well as what we produce. 1945 – Producing skilled workers to rebuild after the war At the end of the Second World War, courses were again adapted to the needs of post-war reconstruction to provide training for the building industry.
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