Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters
The BMI Lab Blog
JULY 28, 2022
Business Model Innovation is a core prerequisite of competitive advantage Nowadays, the ability to develop innovative business models is a core prerequisite for sustainable competitiveness and long-term growth of companies (Casdesus-Masanell & Ricart, 2011; Gassmann et al, 2020). How to design a winning business model.
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