Remove 2012 Remove Competition Remove Innovation Remove Marketing
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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

How much of your innovation budget and innovation efforts should focus on improving your existing business, and how much should seek to explore and transform your business for the future? But what does a well-balanced innovation portfolio look like? So what is the best new ratio for companies.

Project 284
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age.

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Retaining the innovative spark

Jeffrey Phillips

I did some consulting work (systems, not innovation) years ago as Kodak was beginning its long slide toward obsolescence, and it was evident to everyone there that film was king. They were in a desperate fight with Fuji to retain market share in film, as the digital camera sales were ramping up. Today it is 15 years.

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Innovate or Die: Open Innovation and 4 Key Measures to Stay Alive

Innovation Walk

Companies commonly used to assume the best route to innovation was to control processes by keeping all data and knowledge internally and hiring the best employees. Traditional companies have also started to deal with a new competition since the entry of fast-emerging businesses referred to as “startups“. in 2004 to 8.3%

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A $2.4 Billion Lesson All Innovators Should Heed

Stephen Shapiro

billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. Combine their design decisions with a tanked New Jersey economy, increased competition from Pennsylvania casinos, and bad investment decisions (such as building their own power plant), and you have a recipe for disaster.

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Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.