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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.

Marketing 260
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Implementing Open Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

Also, I have always had a knack for assessing market trends and seeing which solutions will stick to deliver a transformative effect in moving companies forward. These collaborative partnerships allow us to facilitate deploying solutions to accelerate digital transformation in agile ways.

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Open-Source Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

Also, I have always had a knack for assessing market trends and seeing which solutions will stick to deliver a transformative effect in moving companies forward. These collaborative partnerships allow us to facilitate deploying solutions to accelerate digital transformation in agile ways.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Now, in a new age of high-tech, data-driven advertising, programmatic buying has emerged as the most strategic and effective solution for savvy marketers to beat the competition and drive business results. We’re agile and we’re moving forward — and we’re trying to move this industry forward.”

Data 52
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Innovation Insights from Jeff Bezos and Amazon

Destination Innovation

Traditional bookstores responded with their own websites but none was as appealing, as agile or as successful as Amazon. In 2013 it announced plans for drone deliveries. In 2014 Amazon entered the smartphone market with the release of the Fire Phone. In 2013, he purchased The Washington Post newspaper.

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Design Thinking for Innovation

Wazoku

The key is to uncover new ways to create opportunities, shape markets, change the game and lead, not follow. Establish the expertise, skills and capabilities needed to be able to increase your focus on agility and the ability to execute better and faster. Intel Free Press, 21 March 2013. CONNECTION. ADAPTABILITY.

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Key Issues in Innovation Management – Revisited – Part 1

Tim Kastelle

At the beginning of 2013, Tim Kastelle and I identified four key issues in innovation management for the time to come. As can be seen from the figure below, co-creation platforms feature some special characteristics that have a major impact on shaping new market environments: Created solutions are integrated and often cross-industry.