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The availability bias: Why we overestimate the likelihood of scary but unlikely events

Idea to Value

However, in the last 500 years only 1,909 confirmed shark attacks occurred worldwide (as of the 2015 research paper ); of the 737 that happened in the United States, only 38 people died in total. This is where the availability heuristic can become a real problem for innovation teams. Cows are far more deadly than sharks.

Examples 249
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Sarcasm can boost creativity in teams (well yeah, obviously…)

Idea to Value

“I was just being sarcastic” A dangerous statement in most workplaces, and often the sign of minor conflict between team members. A 2015 study by Francesca Gino, Adam Galinsky and Li Huang set out to test whether sarcastic exchanges between people could have positive effects in addition to negative ones.

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Can creativity training really improve your creativity?

Idea to Value

A 2015 study of 180 participants over 9 weeks showed that creativity training not only significantly improved the participant’s view of their own creativity, it resulted in those participants producing more creative output A 2016 study showed one 1.5 See my services here for more information. However, not all training is created equal.

Training 211
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These companies failed because leaders did not want to hear bad news: The Ostrich Effect

Idea to Value

We had a target to hit, and I was responsible for producing the reporting for the rest of the leadership team (of which he was one), but as time went on it became clearer and clearer that it would be impossible to hit the target, which would have an impact on the overall team budget. Volkswagen.

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How Has Innovation Created a Private Space Race?

IdeaScale

Applied research is about taking the abstract theories and ideas of scientific work and turning them into practical products and devices. At the same time, governments were trying to learn how to wage a “cold” war, a fight more about diplomacy and ideology than physical combat. Learn how great teams create great ideas.

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2021 IdeaScale Innovation Management Award Winners

IdeaScale

Mark Clement became CEO of TriHealth in 2015 and quickly identified engagement in the innovation process as one of his top goals. Clement and his team launched the Bright Ideas program to reach out to every employee. Yet, engagement with 11,000 employees could be seen as a challenge.

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Meet Patrick Culhane, Brunner’s New VP of Brand Strategy and All-around Brand Enthusiast 

Brunner

Culhane, a native of the United Kingdom, has been with the agency since 2015. We caught up with Patrick to ask about his background, his approach to brand strategy, and what Brunner clients can expect working with his team. How do your background and experience ladder up to this new role leading Brunner’s Brand Strategy team?