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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. The campaign continued in 2015.

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The Employee Suggestion System Turns 135

Planview

Your Creative Power. A friend of mine runs the innovation and creativity practice at a large, global firm. He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising.

System 40
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The Employee Suggestion System Turns 135

Planview

Your Creative Power. A friend of mine runs the innovation and creativity practice at a large, global firm. He turned me onto the book, Your Creative Power: How to Use Imagination to Brighten Life and to Get Ahead , by Alex Osborn. Osborn was one of the original “Mad Men” of advertising.

System 40
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Social Media Strategy – How to Sponsor Bomb the World Series

BrainZooming

The presentation is about how the Kansas City Public Library was able to “sponsor bomb” the 2015 Major League Baseball Playoffs and World Series with a book spine poetry campaign. BTW, did I mention the Kansas City Royals are the 2015 World Champions? Just checking. wanted to make sure you knew that!

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Endless Encores

CorporateIntel

Published in 2015 by The Story Plant. Daphne Lonner is a tremendously accomplished CEO who has been thrown more than once in her resilient career by the forces of creative destruction. ” ? Beth Collins Ellard, EVP Media, The Advertising Council. Endless Encores. A Business Parable by Ken Goldstein.

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Why I Wrote Storytelling at Work

Idea Champions

In the past few weeks, quite a few people have asked me for the "elevator speech" about the book I wrote in 2015. About risk taking, courage, creativity, trust, failure, perseverance, passion, intuition, humor, commitment and whatever else they've experienced that is truly meaningful to them. So here goes. No problem. The juicy stuff.