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Meet Patrick Culhane, Brunner’s New VP of Brand Strategy and All-around Brand Enthusiast 

Brunner

For Brunner clients, those answers are foundational to their brand strategy, which supports everything else we do for them. To lead Brunner’s brand services, Brunner has promoted Patrick Culhane to vice president of brand strategy. Culhane, a native of the United Kingdom, has been with the agency since 2015.

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Goodhart’s Law: When a target becomes its own enemy

Idea to Value

This refers to the process whereby it is clear what the targets for success are, and an individual, group or company does just enough to qualify for meeting those specific criteria. Goodhart’s Law: To meet their quotas, the employees just created new accounts without the customers knowing. What is the strategy?

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SDG: Meet the UN’s Sustainable Development Goals

mjvinnovation

The 193 UN member states pledged to adopt the so-called Post-2015 Agenda, considered one of the most ambitious in the history of international diplomacy. The request for the incorporation of climate change measures into national policies, strategies, and plans cannot be ignored. A trend that has only increased in recent years.

Meeting 52
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2021 IdeaScale Innovation Management Award Winners

IdeaScale

Best Engagement Strategy: TriHealth. Mark Clement became CEO of TriHealth in 2015 and quickly identified engagement in the innovation process as one of his top goals. He wrote a heartfelt call for innovation built around the values of TriHealth that was sent out through every internal channel, from meetings to posters in break rooms.

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Workplace Culture: Productive People Make High-performing Teams That Produce Rapid Results

Innovation Excellence

According to Global Human Capital Trends 2015 pg 36, “Organizations that create a culture defined by meaningful work, deep employee engagement, job and organizational fit, and strong leadership are outperforming their peers and will likely beat their competition in attracting top talent.”. Employees who feel their voices are heard are 4.6x

Culture 89
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Five Barriers to the Innovation Process and How to Overcome Them

IdeaScale

If a company developed a way of doing things in 2015, then it was likely the ideal one at the time. Uncertain Strategy. A well-implemented strategy is key to any innovation process, but that doesn’t mean finding one is easy. The key is to ask yourself what strategy complements your company structure.

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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. 3 Keys to Engaging Your Internal Brand Team.