This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016
Idea to Value
APRIL 11, 2016
And this is resulting in less actual creativity being used. In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB. I’m worried lest hardening of the creative arteries begin to set in. Here is a reprint of the letter: May 15, 1947.
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