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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

And this is resulting in less actual creativity being used. In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB. I’m worried lest hardening of the creative arteries begin to set in. Here is a reprint of the letter: May 15, 1947.

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Vote for Brainzooming as Top 2016 Innovation Blog on @IXChat

BrainZooming

Please Vote Today for Brainzooming as a Top 2016 Innovation Blog! The annual Top Innovation blogging competition is one area where I do ask for help! I don’t make a huge number of “asks” from you. Brainzooming was nominated again this year (Thanks Alex Greenwood!) as a Top 40 Innovation Blog on Innovation Excellence.

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Australia: Creativity 1 Innovation 19

IdeaSpies

1 on Creativity and no. The Creativity score is based on the Global Creativity Index 2015, published by the World Economic Forum, which ranked Australia as the top country in the world. Our challenge is to keep our creativity ranking and to improve our innovation ranking. Australia is ranked no.

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Curiosity: The Key to Creativity and Innovation

Idea to Value

Putting collaboration before competition, and autonomous motivation before rewards. Find more research findings about how to innovate in The Creativity Challenge: How We Can Recapture American Innovation (Kim, 2016), and follow Dr. Kim @ Kreativity_Kim. Choosing nonconformity and defiance over conformity and compliance.

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Creative destruction: innovation for sustainability transition

Norbert Bol

In the february 2016 edition of Research Policy, Kivimaa & Kern (2016) propose that sustainability transitions can best be achieved if governments stimulate sustainabilty through innovation and at the same time withdraw the support for old behaviour when it has a negative climate impact. Creative destruction or mere niche support?

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Podcast 006 Zal Dastur – The challenges of starting a Tech business in Asia

Idea to Value

They have also been nominated as one of the hottest 30 Technology companies in India in 2016. Some of the topics covered include: What it is like starting up a company in a competitive market. Bonus: This episode was made possible by our premium members and the Deep Creativity training system. How Lucep approaches innovation.

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10 Technology Driven Hard Trends Shaping 2016

Daniel Burrus

This gives companies a competitive edge in a world where thriving on change has become necessity. Facebook raised a few eyebrows when it closed in on its $2 billion Oculus Rift acquisition, but it’s 2016 where heavyweights such as PlayStation VR, Facebook-owned Rift and HTC Vive are all expecting to dominate headlines.

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