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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

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Surrounded: When disruption hits on all sides (Part 2)

Christensen Institute

New entrants are rewriting the rules of competition and have asset-light business models with which incumbents must now compete. In this piece I’ll highlight specific examples of disruption, and how despite the challenges, there are still ways for incumbents to effectively respond. What happens when disruptors move up-market?

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5 Takeaways from the 2016 Chief Innovation Officer Summit in New York

Planview

The recent 2016 Chief Innovation Officer Summit in New York saw no shortage of phenomenal topics, speakers, and discussions. Related article: 6 Key Takeaways from the 2016 Chief Innovation Officer Summit. How does “yet another social network” enter a crowded market and wipe out the competition? Only time will tell.

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Titans of Transformation: 5 Outstanding Examples of Innovation in Business

Qmarkets

In this article, we’ll explore five inspiring examples of innovation in business (both disruptive and incremental ), and what lessons they offer concerning survival on today’s uncertain corporate landscape. Philip Morris International (PMI) presents a prime example of this. custom text, personalization, etc).

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained.

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Future-Proofing Financial Market Innovation – Fighting Digital Disruption with Digital Disruption

Qmarkets

These new technologies lead to innovations, often creating new markets and value markets that can impact the established leaders in the industry. To counter the threat of disruption, financial organizations must innovate in order to stay ahead of the competition. Global Financial Market Innovation Best Practices.