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Sustainable Innovation: Explanation and Examples

IdeaScale

Sustainable innovation is disruptive because it can result in better business models, improved processes, streamlined resource flows, reduced waste and cost, and the creation of new market segments. . For example, between 2016 and 2018 alone, UPS was forced to spend over $1 billion more on fuel , a key driver in its push to go electric. .

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). Like many DTC brands their marketing has been driven by social media activity.

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Marketing Lessons from the 2016 Presidential Campaign?

Innovation Excellence

Geoff Nesnow finds it very interesting to look at the presidential race as a study in good and bad product marketing. Here are some examples. Continue reading →

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Improving Product Management in 2016; Product Management Podcast

Mike Shipulski

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.