Corona releases Fit Packs: Beer cans that link together
Idea to Value
JUNE 20, 2019
Developed with media agency Leo Burnett , it has just been shortlisted for a presigious Innovation Lion at the Cannes Lions 2019 Festival of Creativity, the Oscars of the Advertising world. They hope that this will spur the adoption of the new technology and reduce the amount of packaging harming the environment.
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