Idea to Value

What do you see?

Idea to Value

Look straight in front of you. What do you see? You might be surprised by what you don’t see. Do you see the transparent outline of your nose? Oh yes, now you see it. It was there the whole time. But you haven’t noticed it for days, months or even years.

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Podcast S6E135: Genein Letford – Intercultural Creativity

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.

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Ideas are worth nothing without execution

Idea to Value

I often tell my clients and students that ideas are priceless. Because you cannot put a price on an idea. When it comes to creative ideas, they need to be executed. If an idea just stays in your mind, or the mind of anyone else, it has no value and can make no impact.

Ideas are a combination of existing knowledge

Idea to Value

I want you to visualise something, and make it as clear in your mind as possible. In your minds eye, as clearly as you can, imagine a Kornaf. If you need a quick reminder what that is: A Kornaf has been around for thousands of years but has only been known to humans for the past few hundred years.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

What the Asch conformity studies tell us about fitting in at work

Idea to Value

Would you rather stand alone and be right, or be part of a group even if you know you are wrong? One of the most interesting experiments in psychology explains why companies fail to innovate.

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Podcast S6E136: Kaiser Yang – Crack the innovation Code

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. We speak about what it takes to apply creativity to build successful innovations.

Exploitation pays your salary while exploration pays your pension

Idea to Value

A few months ago, I had the privilege of sitting down with Steve Blank, widely credited as the founder of the Lean Startup movement, for a fascinating podcast interview. The quote above comes from a foreword he wrote for Lead and Disrupt , which is all about Ambidextrous Organisations.

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Podcast S6E134: Victoria Prowse – The impact of childhood creativity on adult earnings

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University.

You don’t need to invent everything new to be innovative

Idea to Value

A lot of innovation teams think that in order to be innovative, to be really creative, you have to be completely original. That means, that you need to create everything yourself. Even if it means starting from zero, where parts of what you need already exist in the market and can be used freely.

Disruption is not a strategy

Idea to Value

If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to “Disrupt” their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

The 4C model of Creativity

Idea to Value

Is it possible to be creative, even if you are not a genius changing the world? Yes, of course. But how do you compare the creativity of a child, to someone who is a professional? This is where the 4C model of creativity comes in. The 4C model of Creativity.

How to use KANBAN: An effective productivity method for innovative ideas

Idea to Value

How do you manage projects where the requirements are likely to change frequently. Or where teams might be independently working on multiple aspects separately but simultaneously. One management method which might be of interest is KANBAN.

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Abundance Mindset vs Scarcity Mindset

Idea to Value

Is the glass half full or half empty? If you succeed at something, does that mean that someone else needs to lose?

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Podcast S6E129: Robert Wright – Protecting your idea with Intellectual Property

Idea to Value

In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation.

A logo is not a brand

Idea to Value

When you think of a brand, what do you think of? In many cases, the first images which popped into your head are probably of the most popular brand logos you know. Apple, McDonalds, Coca-Cola, Amazon, TikTok, Starbucks.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Kill a stupid rule: an amazing way to reduce red tape

Idea to Value

A few years ago I had a very interesting discussion with Lisa Bodell , CEO of Futurethink and bestselling author of innovation books Kill the Company and Why Simple Wins. She told me about how most employees waste far too much time in meetings and answering emails.

How new experiences make you more creative

Idea to Value

One of the most effective ways to improve your creativity short-term is to have an unexpected experience. Research by Prof Simone Ritter has shown that variety and new experiences can improve an individuals’ performance on divergent thinking tasks, a test of creativity.

How having children makes fathers’ brains less imaginative

Idea to Value

Everyone knows that having a child changes your life. But did you know that it also physically changes a parents’ brain? And in the case of fathers, that this might lead to them becoming less creative?

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Abilene’s paradox: How we decide to do things nobody really wants

Idea to Value

Have you ever been in a situation where you think nobody likes the decision which everyone agreed to? This might be explained by the Abelines Paradox. Coined by management expert Jerry B.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

A rising tide raises all ships

Idea to Value

What is the point in sharing your idea with the world, if other people are just going to copy it anyway? Whether it is your idea or an innovation, you might be scared that once it is out there, someone else will take it and you will be left with nothing. However, that is not how innovation works.

The Zero Risk bias

Idea to Value

What would you prefer: Partially cleaning up two nuclear waste sites, saving 50 lives in the first and 40 in the second every year. With the same amount of effort, completely cleaning up one of the two sites, saving 70 lives a year.

How music streaming has transformed songwriting

Idea to Value

Few songwriters have creates as many memorable hits as Björn Ulvaeus. You might not immediately recognise his name, but you definitely know his band. In this interesting TEDx talk , Björn talks about his own experiences writing music.

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How Leading with Love Makes Leadership Easier

Idea to Value

What is the most important thing when it comes to business? You would think it is marketing, business strategy , revenue, branding, human capital, and profit – and you’re wrong! While all of these are critical aspects of any successful business, love is first. Yes, it is love.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Why mind wandering is good for your creativity

Idea to Value

If you want to become more creative, one of the most effective things you can do is become more comfortable letting your mind wander. It sounds simple, but there is a wealth of research which shows the creative benefits of letting your thoughts flow freely.

The Dunning-Kruger effect: Why stupid people think they are smart

Idea to Value

Have you ever met someone who thinks that they are amazing at something, but does not realise that in fact they are below average? This could be the Dunning-Kruger effect in action.

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The 6 core skills every innovator needs

Idea to Value

In order to succeed as a professional innovation manager, you need a variety of skills. And these skills are only going to become more valuable in the coming decades as companies realise that they are required for future growth.

Podcast S6E126: Rob Weiner – The fascinating history of Creativity

Idea to Value

In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

The power of YET

Idea to Value

Compare the following phrases… I can’t play the violin! We can’t handle a customer that big! Our product can’t meet that customer requirement! …with these phrases: I can’t play the violin … yet! We can’t handle a customer that big … yet!

Podcast S6E127: Elvin Turner – Be Less Zombie

Idea to Value

In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of “ Be Less Zombie “ Topics covered in this episode: 00:02:15 – What it means to be less zombie.

Pushing your limits

Idea to Value

One of my family members recently had surgery on a limb and is now in physiotherapy for rehabilitation. She is doing very well. In fact the doctors are describing her as a star performer. But other people in the clinic are barely making any progress.

Goodhart’s Law: When a target becomes its own enemy

Idea to Value

Have you ever heard of someone trying to “game the system”? This refers to the process whereby it is clear what the targets for success are, and an individual, group or company does just enough to qualify for meeting those specific criteria.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

This Macbook charger shows how technology has grown exponentially

Idea to Value

If you were to open up an Apple MacBook’s power charger, inside you will find a microchip which is faster than the CPU powering the entire first Apple Mac computer. Let that sink in for a moment.

Give your team a compass, not a map

Idea to Value

I just had a great discussion with Kaiser Yang (look out for the upcoming podcast interview ), and he told me about the value of compasses for innovation teams. As a leader, sometimes you may encounter team members who look to you for the exact answers.

Building an Agile & Innovative Organization

Idea to Value

In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted.

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Every story is the same: The Hero’s journey

Idea to Value

What do Frodo Baggins, Luke Skywalker, Dorothy from the Wizard of Oz, Hansel & Gretel, and Hercules all have in common? Their stories all follow a well-worn path, and in some cases are nearly identical. In fact, once you know it, you will see this template for stories nearly everywhere.

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!