Idea to Value

Podcast S7E156: Andy Binns – How corporations can beat startups at innovation

Idea to Value

In today’s episode of the Idea to Value Podcast , we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game.

Gemba Walks: The way to see what is actually happening in your business

Idea to Value

Do you know what is happening in your business? Not what is supposed to happen, but what is actually happening on the factory floor? For many managers and leaders, it may have been a while since they actually experienced what it is like where the action happens.

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How much luck do you need to be creative?

Idea to Value

What makes successful people succeed? A number of factors they come up with if you ask them may include: Hard work. Grit and being willing to keep going through challenging times. Having the resources to develop what you are thinking of. Focusing on quality, delighting the customer, being the best.

Copy, transform, combine

Idea to Value

When people first start developing their creative skills for the first time, they often go through a similar sequence of learning and trying new things.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Turner Oak: The tree that was nearly killed, only to come back stronger

Idea to Value

In London’s Royal Botanical Kew Gardens, there is a tree which has inspired the world. It is an ancient, huge oak tree. Planted in 1798 and standing more than 16 meters tall, it has long been one of the most important and well known trees in the gardens.

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When creativity feels rewarding: intrinsic and extrinsic motivation

Idea to Value

The most successful creative people are the ones who put in the time and effort. They have the grit to work and practice for years, in order to build up the skills to produce highly creative work. However, investing this amount of time and effort over many years requires the motivation to keep going.

Waiting for inspiration

Idea to Value

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”. ? Stephen King, On Writing: A Memoir of the Craft.

Podcast S7E160: Eric Barker – Plays well with others

Idea to Value

In this episode of the Idea to Value Podcast , we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years.

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Innovation Ecosystems: The future of Open Innovation

Idea to Value

For the past decade or so, one of the most popular ideas in innovation has been around Open Innovation. This is the practice of innovating and co-creation in collaboration with people outside of your company.

Unclog your filter

Idea to Value

My vacuum cleaner sucked, badly. By which I mean, it hardly sucked at all anymore. Years ago when I bought it, it was amazingly strong and picked up everything. Now it could hardly pick up crumbs. Over the years, performance just dropped over time.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Quantity breeds quality

Idea to Value

If you want to improve your creativity , what is more likely to make you better in the long run: Creating a large volume of average-quality work, or focusing on a single piece and working tirelessly to try and make it perfect?

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Pruning of neurons: how forgetting keeps your brain efficient

Idea to Value

Humans are a forgetful species. While we have an amazing ability to remember complex information and patterns, our brains can be given so much information that if we remembered everything, it would be a jumbled mess and impossible to remember any specific fact.

Collaborating over videoconference makes you both less creative

Idea to Value

Researchers have found that Zoom, Teams and other videoconference tools can stifle creativity. According to a new research study just published in Nature , collaborating with someone using screens instead of sitting face to face resulted in both participants being less creative.

Podcast S7E159: Margaret Webb – Divergent Association Task

Idea to Value

In today’s episode of the Idea to Value podcast , we speak with Dr Margaret Webb from the University of Melbourne.

Don’t worry what other people are thinking of you

Idea to Value

They aren’t. People think that any small mistake or embarrassment is going to be noticed and judged by everyone around them. Yet in reality this is not what happens.

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12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

Podcast S7E157: Paul Ruppert – How the 1990s telecomms industry drove innovation

Idea to Value

In today’s episode of the Idea to Value podcast , we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.

First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

The early bird catches the worm … ? What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own?

Grit: perseverance and passion for long-term goals

Idea to Value

When you are trying something new, you are likely to fail on your way. Repeatedly. In fact, one thing which separates highly productive creative people from others is just how willing they are to push through the hard times and keep going. It requires perseverance.

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Highly creative brains may have more “random” connections

Idea to Value

I have long talked about how the human brain aims to be as efficient as possible. One of the ways it achieves this is by linking together networks that often work together and strengthening the connections between those neurons , as well as making those networks faster at working together.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

Could your team cut down meetings to only two days a week?

Idea to Value

Is your team having too many meetings? Do you ever come to the end of a workday and feel stressed because instead of getting any productive work done, you have spent nearly the whole day in back-to-back meetings?

Why we value our own ideas so highly: The IKEA effect

Idea to Value

There is a tendency for people to love their own ideas. Not necessarily because the ideas themselves are better than others, but instead because of the work which people put into developing them.

Everything is a remix

Idea to Value

There is no such thing as a truly original idea. No, I am not saying that to discourage you being creative. Instead, it is important to understand that every idea is built upon and adapted from something that came before. All ideas are a new combination of previous knowledge.

Your brain on autopilot

Idea to Value

Have you ever caught yourself daydreaming while still doing an activity, only to then realise you don’t remember anything that happened for a while. A classic example is that people have no idea what happened while they were travelling or commuting.

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

What is the relationship between talent, creativity, skill and performance?

Idea to Value

Often, when someone says they are not creative , what they are really saying is that they do not believe they have the same level of skills or talents as people they look up to as creative. Even if the people they look up to have spent an entire lifetime developing those talents.

Podcast S7E158: Ayse Birsel – Design the life you love

Idea to Value

In this episode of the Idea to Value podcast , we speak with award winning designer Ayse Birsel.

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Are you “Right brained” or “Left brained” (neither: it’s a myth)

Idea to Value

If there is one myth about creativity that I wish would just stop, it is that some people are “right brained” and creative, whereas others are “left brained” and analytical.

Eating your own dog food

Idea to Value

You have a product. And you are trying to convince customers that they should trust you and buy your product. But do you actually know what it is like using the product you are trying to sell? So many leaders in companies have no idea what their own products are actually like.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Are you solving a problem, or do you have a solution looking for a problem?

Idea to Value

They are not the same thing. An innovation is only valuable if the customer perceives value in it. And for this to happen, the customer needs to feel like the solution is addressing some sort of problem or job to be done which they have.

Humans are social animals, and being excluded stresses us out

Idea to Value

If there is one chemical in our body which can impact our well-being and creative performance, it might just be cortisol. Cortisol is a natural hormone produced in our bodies with a number of functions, but one of the primary functions is to feelings of stress.

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The difference between how a CEO and a department head think about failure

Idea to Value

What is the purpose of a CEO in relation to innovation? While they are required to help form the innovation strategy and allocate resources, one of the most important responsibilities they have is in setting the attitude towards failure in innovation projects.

This is what failure actually looks like

Idea to Value

I want to tell you a story about the most clear example of failure I know of. In 2019, while I was living and working in Australia, a news story went around which was so crazy it was hard to believe.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Build it, and they won’t come

Idea to Value

In the 1989 movie Field of Dreams , Kevin Costner’s character builds a baseball field within his corn farm after a ghostly voice tells him “If you b uild it, he will come” In this case, the “he” refers to Costner’s character’s dead father.

What were your first creative outputs like?

Idea to Value

Over the past few weeks, I have been reviewing every one of my previous blog posts. It is part of a review I am doing to consolidate the research I have done over the past 9 years.

The creative personality: Which of the Big 5 Personality Traits is associated with creativity?

Idea to Value

Why do creative people often behave so differently than other people? For decades, researchers have been trying to find out what makes up the personality profile of creative, innovative people.

GLIDE: The new “creative” Artificial Intelligence which can compete with human graphic designers and artists

Idea to Value

If you have ever asked yourself whether a computer can be creative , we have just gotten closer to the answer.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.