Idea to Value

Innovation Culture – The Ultimate Guide

Idea to Value

Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders.

Why Every Large Organization Should Decentralize Innovation

Idea to Value

I recently met with a very successful company that is seen as a highly innovative global pioneer that others in their industry, which is facing many structural headwinds and inevitable changes, look up to.

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Parkinson’s Law and the Peter Principle – are they relevant to innovation?

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10 people write 10 reports in 10 hours. If you hire 10 more people how many reports will all 20 people write in the same time? 20, right? Wrong! According to Parkinson’s Law it’s still 10. Published in 1942, the theory states that “work expands to fill the time available to complete it”.

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Podcast S3E65: Céline Flores Willers – Expanding your reach on Linkedin

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers. We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Podcast S3E66: Mark Metry – Overcoming social anxiety and shyness

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In today’s episode of the Idea to Value Podcast, we speak with Mark Metry, host of the popular Humans 2.0 podcast and author of Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone.

Podcast S3E64: Jonathan Courtney – What it takes to build a successful digital product

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart. We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Podcast S3E59: Kathryn Haydon – How to become more creatively productive and prolific

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In today’s episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity. We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

Podcast S3E62: Fredrik Haren – The Creativity Explorer

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In today’s episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer. We speak about what we can learn about creativity from different cultures around the world.

5 innovative solutions to combat Coronavirus developed by creative companies

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Necessity is the mother of invention. This famous saying is especially true right now, as the world is struggling to contain the spread of the COVID-19 Coronavirus. However, some companies and creative individuals have already come up with innovative solutions to the problem.

3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed

Idea to Value

The image here is the list of exactly which capabilities your company needs to succeed at innovation. Read on to understand how it works and how to implement it yourself.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Innovation isn’t supposed to be fun

Idea to Value

Gary Pisano, a Harvard Business School Professor, wrote an excellent article in HBR last year on the hard realities of what innovative company cultures actually look like, which I highly recommend every aspiring innovator to read. The bottom line?

Podcast S3E53: Alex Osterwalder – Creating an invincible company

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas. We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio.

Podcast S3E63: Iain Bitran – Innovating in a time of crisis

Idea to Value

In today’s episode of the Idea to Value podcast, I speak with Iain Bitrain, Executive Director of The International Society for Professional Innovation Management (ISPIM).

How Inovation Affects Leadership and Reskilling: Industry 4.0 Case

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The fourth industrial revolution is no longer just something that companies need to prepare for – it’s a reality that has already arrived. Everything about our current landscape is changing, from how we communicate to the avenues we have for connectivity. In the age of Industry 4.0,

Idea to Value awarded as the Innovation blog with the most traffic for 2020!

Idea to Value

I’m thrilled to say that Idea to Value has just been awarded the most popular innovation blog of 2020, according to research by Orchidea.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Top 1000 companies that spend the most on Research & Development (charts and analysis)

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Here’s how you can come up with outside the box innovations

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If you’ve been working in innovation for at least some time, you’re probably sick and tired of hearing people talk about “thinking outside the box”, or the need to create “outside the box innovations”. The phrase has become one of the most overused clichés out there.

Podcast S3E54: Rita McGrath – Seeing inflection points of innovation

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world’s most respected experts on the intersection between strategy and innovation.

Podcast S3E61: David Burkus ? Why your company should Pick a Fight

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight. We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Podcast S3E51: Stephen Shapiro – Using different lenses to reframe business problems

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

The “average customer” does not exist, so stop designing products for fake personas

Idea to Value

What can Startups and Corporates learn from an obscure 1950 research study on the bodies of 4,063 Air Force personnel? A lot of companies say they put their customers at the heart of everything they do. These are the people who they design their products and services for.

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Podcast S3E58: Tendayi Viki – Pirates in the Navy

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In today’s episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer. We talk about his new upcoming book Pirates in the Navy , and how to build an innovation culture where intrapreneurs can flourish.

Innovation fails because humans have emotions

Idea to Value

A while back, one of my consulting partners from another office asked me to review their client’s innovation process. Their team had been engaged to review why their innovation process was not delivering results.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

We need to delay the Tokyo 2020 Olympics

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Dear International Olympic Committee – IOC. We need to delay the Tokyo 2020 Olympics, for the following reasons: Japan’s elderly population. Tokyo’s crowded infrastructure. The athletes’ ability to perform.

In this scary Coronavirus time, we can benefit from working more in isolation

Idea to Value

For the past two weeks, everyone in my company has been working remotely. We had several cases of the Coronavirus in the office, and as a precaution, everyone has been working from home. And it has been working remarkably well. We have been collaborating using Slack, Zoom, Google, Phone and email.

This blew my mind: Mercury is the closest planet to Jupiter

Idea to Value

I love learning facts that challenge long-held assumptions and teach me to see things in a new way. Today, I learned something which seems completely counterintuitive, which is which planets in our solar system are actually the shortest distance from another.

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Podcast S3E57: Gemma Milne – Don’t believe the “Hype” in science journalism

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Podcast S3E56: Philippe de Ridder – the Low Touch Economy & how companies must react

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.

Podcast S3E52: Josh Linkner – How to build up rituals to reward creativity

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity. Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies.

What is a creative “Flow State”? And how can I achieve it?

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What makes it possible for high performance athletes, aritists, scientists and innovators to effortlessly produce great, creative work? In certain situations, it seems like these people enter a state where ideas and results just seem to flow naturally. You may have even experienced it yourself.

Podcast S3E55: Denise Jacobs – How to deal with anxiety during a global pandemic

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Denise Jacobs, author of Banish your inner Critic , about how to overcome anxiety during this incredibly stressful time. Quote from the episode: You don’t have to do anything.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Judge a woman based on her ideas, not her profile photo

Idea to Value

I need to start off by apologising. I’m not immune to bias, just like everyone else. This week I had a very interesting conversation with my fiancee about her experiences and challenges to be taken seriously at work as a woman. Especially as an attractive woman in a creative profession.

The Age of Innovation is Here to Stay, Are You Prepared for It?

Idea to Value

The Personal Computer and the Internet have, without a doubt, revolutionized business in the last 25 years. For most of us, it’s now impossible to think of the business world without all of the technology and the services built on top of these two innovations.

Corona releases Fit Packs: Beer cans that link together

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The Mexican Beer manufacturer Corona has found an innovative new solution to the problem of plastic packaging which holds packs of beer together.

Podcast S2E37: Duncan Wardle – The former Head of Innovation and Creativity at Disney

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Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that?

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.