Idea to Value

Podcast S5E125: Ben Hunt-Davis – Perform like an Olympic Gold Medallist

Idea to Value

In this episode of the Idea to Value podcast, we speak with Olympic Gold Medallist, Ben Hunt-Davis MBE.

How music streaming has transformed songwriting

Idea to Value

Few songwriters have creates as many memorable hits as Björn Ulvaeus. You might not immediately recognise his name, but you definitely know his band. In this interesting TEDx talk , Björn talks about his own experiences writing music.

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Disruption is not a strategy

Idea to Value

If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to “Disrupt” their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy.

1000 True Fans

Idea to Value

As an artist, professional creative or entrepreneur, how many people need to buy your wares in order for you to make a living? 10,000? 1 million???

Professional Development Your Employees Actually Want

Did you know? Language learning is a proven PD tool that many employees already want, whether their organization is multilingual or not. In this eBook, you’ll learn how language learning makes employees more productive, reduces turnover, and more.

Kill a stupid rule: an amazing way to reduce red tape

Idea to Value

A few years ago I had a very interesting discussion with Lisa Bodell , CEO of Futurethink and bestselling author of innovation books Kill the Company and Why Simple Wins. She told me about how most employees waste far too much time in meetings and answering emails.

Capturing Inspiration from Outdoor Summer Fun

Idea to Value

Summer is officially in full swing. For many, that means more time outdoors, soaking up the warm weather. While summer activities can be a lot of fun and a great way to relax, you can also capture inspiration from the things you might already be doing.

The Ambiguity Effect bias

Idea to Value

Why do so many companies keep making the “wrong” decisions time and again? And what impact does this have on innovation projects? It may be linked to a cognitive bias called the Ambiguity Effect bias.

Podcast S5E123: Marcus du Sautoy – The Creativity Code

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Professor Marcus du Sautoy.

Why mind wandering is good for your creativity

Idea to Value

If you want to become more creative, one of the most effective things you can do is become more comfortable letting your mind wander. It sounds simple, but there is a wealth of research which shows the creative benefits of letting your thoughts flow freely.

The 6 core skills every innovator needs

Idea to Value

In order to succeed as a professional innovation manager, you need a variety of skills. And these skills are only going to become more valuable in the coming decades as companies realise that they are required for future growth.

5 Reasons Leaders Invest in Language Training

Communication is the lifeforce of any company. Without it, productivity, employee happiness, and ultimately your business suffers. Investing in language learning better positions global business leaders to see gains in organizational effectiveness as a result.

Julia Cameron on the Artist’s Way, and the real science of why it might work

Idea to Value

On this blog, it is important that I address one of the biggest hurdles of an evidence-based creativity approach, like the one I teach. And that is that a lot of famous, professional artists don’t feel like they can explain where their creativity comes from.

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The mere exposure effect bias: Why people like ideas they have seen before

Idea to Value

What do you need to do to make someone like your idea? Get them to see it as many times as possible. One of the most powerful unconscious biases which we all suffer from is called the Mere Exposure Effect.

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Delighting customers with less

Idea to Value

Sometimes, less is more. I just had a wonderful experience which reminded me that in order to add value to your customers, you don’t always need to find new things to add and new features for everything. It is human nature to try and solve problems by adding more , rather than focusing on less.

Podcast S5E124: Dean Keith Simonton – The link between Genius and Creativity

Idea to Value

In this episode of the Idea to Value podcast, we speak with a cornerstone of the creativity research field, Prof Dean Keith Simonton.

How to tell when it is the right time to walk away

Idea to Value

It is one of the most painful things to do. But at the same time, one of the most important. Walking away from an idea or project which is just not working. In some cases this can mean literally moving on and walking away, to another team or project.

9 Warning Signs Your Employees Need Language Training

Most global companies are diverse in perspectives, backgrounds, and yes, language. Language barriers can compound existing communication problems, often resulting in business losses. Learn the 9 warning signs your employees need language training today!

Why every innovation plan will fail when it hits the market

Idea to Value

The boxer Mike Tyson once famously said: Everybody has a plan before they get punched in the mouth! While the original quote from 1987 was actually “Everybody has plans until they get hit for the first time.”, ”, the sentiment also applies to innovation projects.

Maslow’s Hierarchy of Needs & creativity

Idea to Value

Can everyone be creative all the time? First, before a person can focus their energy on being creative, they need to satisfy their more basic needs. In 1943, Abraham Maslow came up with his groundbreaking Hierarchy of Needs, published as A theory of human motivation.

The strongest trees grow against the wind

Idea to Value

If you compare a houseplant which has grown indoors to a similar plant which has grown outside, you will see that the plant outside has a stronger stem.

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Writer’s Block is a myth

Idea to Value

Plumbers do not suffer from plumber’s block. Surgeons do not suffer from surgeon’s block. Swimmers do not suffer from swimmer’s block. In all of their cases, even if they do not feel inspired, they will get on with their work and just do it.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

16 scientifically proven ways to enhance your creativity

Idea to Value

People often think that science and creativity are not related. In fact, over the past few decades , a huge amount of research has begun showing us exactly what causes our creativity, what reduces it, and even what enhances it.

What is the difference between Innovation, Invention and an Idea?

Idea to Value

I am a big fan of the TV show Dragon’s Den (UK), also called Shark Tank (USA). It is always entertaining to watch the inventors trying to get support for their new ideas and inventions, which they are convinced are going to change the world.

Cells that fire together, wire together

Idea to Value

It’s a phrase that if you are interested in creativity, it is worth remembering. As I described in my previous article about myelin , neuronal cells that have previously fired together in a network can have that network strengthened.

The Creative Cliff Illusion

Idea to Value

When do you have your best ideas: Right at the beginning of creative work, or later on when you are exhausted? Interesting new research sheds a light on how you might be wrong about your own creative process. Brian J. Lucas and Loran F.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Is everyone creative?

Idea to Value

Everyone is creative. The challenge is that not everyone feels creative. Maybe you fall into this camp. Because a lot of people do. Often when I am giving keynote speeches or workshops, I will ask the very simple question: Are you creative?

The lowest common denominator

Idea to Value

A camel is a horse designed by a committee. This is one of my favourite expressions about the danger of innovation in large organisations.

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Who is more creative: Oldest, middle or youngest siblings?

Idea to Value

Do you have brothers, sisters, or are you an only child? Which of you do you think is the most creative? Well, a new meta analysis of divergent thinking research just set out to find out what the science says.

Podcast S5E122: Robin Gaster – The secret ways that Amazon innovates

Idea to Value

In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster. We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Is your market large enough?

Idea to Value

Scalpels for left-handed surgeons. Energy bars for vegan ultra-marathon runners. Lightweight, customised harness belts for speed-climbers. Replicas of the world’s most famous buildings for tropical fish aquariums. A social network for billionaires.

The Innovation Valley of Death

Idea to Value

Why is it that some promising technologies seem to progress quickly but then disappear entirely? They may be suffering by being stuck in the Valley of Death. Every new innovation requires a certain amount of funding to survive.

How to set a strategy using the cascade of choices framework

Idea to Value

Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. A real strategy requires clarity on not only what you want to achieve, but how you will choose to focus on achieving this, as well as what you choose not to do as well.

Impostor Syndrome

Idea to Value

Why is it that some incredibly talented individuals feel like they do not deserve their success? Especially women? This might down to a bias known as Impostor Syndrome or the Impostor Phenomenon.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

An innovation pipeline should not be an innovation pipe

Idea to Value

One aspect of any successful innovation portfolio is the way you manage your pipeline of new ideas. Using a pipeline, you can take a large number of ideas you want to test, and quickly and cheaply prioritise those which are showing the most promise and progress.

Survey shows the most important skills for 2025 will be creativity and innovation

Idea to Value

According to the new 2020 Future of Jobs report by the World Economic Forum, there will be an increasing demand for skills related to Innovation and Creativity between now and 2025.

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This new tool allows designers to create photorealistic 3D humans in less than an hour

Idea to Value

Epic are the makers of the videogame production software “Unreal Engine”, known for producing some of the best graphics in videogames (and recently, in films and TV shows as well).

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Which colours should you paint your office to be more creative?

Idea to Value

We know that our surroundings can impact our creative performance and ability to innovate. So how can we adjust our surroundings to help us to achieve our best work possible? Well, several pieces of research have looked at how colour around you affects your creative performance.

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!