Idea to Value

JUNE 30, 2020

Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders.

Culture 176

Culture Innovation Change Tips 176

Idea to Value

MAY 18, 2020

I recently met with a very successful company that is seen as a highly innovative global pioneer that others in their industry, which is facing many structural headwinds and inevitable changes, look up to.

Ideation 237

Ideation Innovation Culture Competition 237

Idea to Value

JULY 1, 2020

10 people write 10 reports in 10 hours. If you hire 10 more people how many reports will all 20 people write in the same time? 20, right? Wrong! According to Parkinson’s Law it’s still 10. Published in 1942, the theory states that “work expands to fill the time available to complete it”.

Report 145

Report Big Data LEAN Agile 145

Idea to Value

JUNE 18, 2020

In today’s episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers. We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Marketing 182

Marketing Company Innovation 182

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Idea to Value

JUNE 25, 2020

In today’s episode of the Idea to Value Podcast, we speak with Mark Metry, host of the popular Humans 2.0 podcast and author of Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone.

Learning 165

Learning Creativity Management How To 165

Idea to Value

JUNE 11, 2020

In today’s episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart. We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Product Development 188

Product Development Groups System Engagement 188

Idea to Value

MAY 7, 2020

In today’s episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity. We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

Creativity 208

Creativity Creative Process How To Tools 208

Idea to Value

MAY 28, 2020

In today’s episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer. We speak about what we can learn about creativity from different cultures around the world.

Creativity 188

Creativity Learning Culture 188

Idea to Value

MARCH 26, 2020

Necessity is the mother of invention. This famous saying is especially true right now, as the world is struggling to contain the spread of the COVID-19 Coronavirus. However, some companies and creative individuals have already come up with innovative solutions to the problem.

Creativity 227

Creativity Company System Government 227

Idea to Value

NOVEMBER 27, 2019

The image here is the list of exactly which capabilities your company needs to succeed at innovation. Read on to understand how it works and how to implement it yourself.

Company 270

Company Government Brainstorming Consulting 270

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Idea to Value

JANUARY 21, 2020

Gary Pisano, a Harvard Business School Professor, wrote an excellent article in HBR last year on the hard realities of what innovative company cultures actually look like, which I highly recommend every aspiring innovator to read. The bottom line?

Ideation 245

Ideation Innovation Culture Examples 245

Idea to Value

MARCH 31, 2020

In today’s episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas. We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio.

Company 210

Company Project Training Creativity 210

Idea to Value

JUNE 4, 2020

In today’s episode of the Idea to Value podcast, I speak with Iain Bitrain, Executive Director of The International Society for Professional Innovation Management (ISPIM).

Conference 165

Conference Innovation Management Management Examples 165

Idea to Value

SEPTEMBER 7, 2019

The fourth industrial revolution is no longer just something that companies need to prepare for – it’s a reality that has already arrived. Everything about our current landscape is changing, from how we communicate to the avenues we have for connectivity. In the age of Industry 4.0,

Industry 280

Industry Leadership Training Guidelines 280

Idea to Value

APRIL 24, 2020

I’m thrilled to say that Idea to Value has just been awarded the most popular innovation blog of 2020, according to research by Orchidea.

Analysis 194

Analysis Creativity How To Innovation 194

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B

Idea to Value

AUGUST 27, 2019

Analysis 283

Analysis Company 283

Idea to Value

MAY 12, 2020

If you’ve been working in innovation for at least some time, you’re probably sick and tired of hearing people talk about “thinking outside the box”, or the need to create “outside the box innovations”. The phrase has become one of the most overused clichés out there.

Construction 172

Construction Ideation Competition Industry 172

Idea to Value

APRIL 6, 2020

In today’s episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world’s most respected experts on the intersection between strategy and innovation.

Banking 187

Banking Government Resources Leadership 187

Idea to Value

MAY 21, 2020

In today’s episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight. We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

Company 159

Company Creativity How To 159

Advertiser: ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

B2B

Idea to Value

MARCH 23, 2020

In today’s episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

Engineering 188

Engineering Training Creativity Examples 188

Idea to Value

JANUARY 29, 2020

What can Startups and Corporates learn from an obscure 1950 research study on the bodies of 4,063 Air Force personnel? A lot of companies say they put their customers at the heart of everything they do. These are the people who they design their products and services for.

Design 205

Design Study Enterprise Meeting 205

Idea to Value

APRIL 30, 2020

In today’s episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer. We talk about his new upcoming book Pirates in the Navy , and how to build an innovation culture where intrapreneurs can flourish.

Culture 165

Culture Company How To Innovation 165

Idea to Value

MARCH 26, 2020

A while back, one of my consulting partners from another office asked me to review their client’s innovation process. Their team had been engaged to review why their innovation process was not delivering results.

Consulting 176

Consulting LEAN Project Agile 176

Advertiser: ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Marketing

Idea to Value

MARCH 23, 2020

Dear International Olympic Committee – IOC. We need to delay the Tokyo 2020 Olympics, for the following reasons: Japan’s elderly population. Tokyo’s crowded infrastructure. The athletes’ ability to perform.

Transportation 176

Transportation Travel Video Training 176

Idea to Value

MARCH 19, 2020

For the past two weeks, everyone in my company has been working remotely. We had several cases of the Coronavirus in the office, and as a precaution, everyone has been working from home. And it has been working remarkably well. We have been collaborating using Slack, Zoom, Google, Phone and email.

Disruption 177

Disruption Collaboration Company Innovation 177

Idea to Value

OCTOBER 31, 2019

I love learning facts that challenge long-held assumptions and teach me to see things in a new way. Today, I learned something which seems completely counterintuitive, which is which planets in our solar system are actually the shortest distance from another.

Video 216

Video Education System Learning 216

Idea to Value

APRIL 23, 2020

In today’s episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

Tools 159

Tools Examples Technology Technology 159

Advertiser: ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

B2B

Idea to Value

APRIL 16, 2020

In today’s episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.

Company 159

Company Government Consulting Report 159

Idea to Value

MARCH 30, 2020

In today’s episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity. Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies.

Creativity 165

Creativity Brainstorming How To Training 165

Idea to Value

FEBRUARY 28, 2020

What makes it possible for high performance athletes, aritists, scientists and innovators to effortlessly produce great, creative work? In certain situations, it seems like these people enter a state where ideas and results just seem to flow naturally. You may have even experienced it yourself.

Creativity 176

Creativity Exercises Study Groups 176

Idea to Value

APRIL 8, 2020

In today’s episode of the Idea to Value podcast, we speak with Denise Jacobs, author of Banish your inner Critic , about how to overcome anxiety during this incredibly stressful time. Quote from the episode: You don’t have to do anything.

How To 159

How To Management 159

Advertiser: ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Marketing

Idea to Value

MARCH 6, 2020

I need to start off by apologising. I’m not immune to bias, just like everyone else. This week I had a very interesting conversation with my fiancee about her experiences and challenges to be taken seriously at work as a woman. Especially as an attractive woman in a creative profession.

Creativity 165

Creativity Study Video Creative Thinking 165

Idea to Value

OCTOBER 23, 2019

The Personal Computer and the Internet have, without a doubt, revolutionized business in the last 25 years. For most of us, it’s now impossible to think of the business world without all of the technology and the services built on top of these two innovations.

Disruption 196

Disruption Enterprise Industry Technology 196

Idea to Value

JUNE 20, 2019

The Mexican Beer manufacturer Corona has found an innovative new solution to the problem of plastic packaging which holds packs of beer together.

Advertising 208

Advertising System Video Design 208

Idea to Value

JUNE 16, 2019

Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that?

Creativity 204

Creativity Training Disruption Company 204

Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

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