Expert insights. Personalized for you.
Everyone knows that having a child changes your life. But did you know that it also physically changes a parents’ brain? And in the case of fathers, that this might lead to them becoming less creative? MORE
Many innovators and creatives are shocked when they finally release their new idea into the world, and instead of a storm of new customers rushing to their door, they get… … nothing. MORE
I often tell my clients and students that ideas are priceless. Because you cannot put a price on an idea. When it comes to creative ideas, they need to be executed. If an idea just stays in your mind, or the mind of anyone else, it has no value and can make no impact. MORE
If you want to become more creative, one of the most effective things you can do is become more comfortable letting your mind wander. It sounds simple, but there is a wealth of research which shows the creative benefits of letting your thoughts flow freely. MORE
I just had a great discussion with Kaiser Yang (look out for the upcoming podcast interview ), and he told me about the value of compasses for innovation teams. As a leader, sometimes you may encounter team members who look to you for the exact answers. MORE
What would you prefer: Partially cleaning up two nuclear waste sites, saving 50 lives in the first and 40 in the second every year. With the same amount of effort, completely cleaning up one of the two sites, saving 70 lives a year. MORE
A few years ago I had a very interesting discussion with Lisa Bodell , CEO of Futurethink and bestselling author of innovation books Kill the Company and Why Simple Wins. She told me about how most employees waste far too much time in meetings and answering emails. MORE
Have you ever met someone who thinks that they are amazing at something, but does not realise that in fact they are below average? This could be the Dunning-Kruger effect in action. MORE
In order to succeed as a professional innovation manager, you need a variety of skills. And these skills are only going to become more valuable in the coming decades as companies realise that they are required for future growth. MORE
Have you ever heard of someone trying to “game the system”? This refers to the process whereby it is clear what the targets for success are, and an individual, group or company does just enough to qualify for meeting those specific criteria. MORE
If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to “Disrupt” their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy. MORE
In today’s episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity. MORE
In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity. MORE
One of my family members recently had surgery on a limb and is now in physiotherapy for rehabilitation. She is doing very well. In fact the doctors are describing her as a star performer. But other people in the clinic are barely making any progress. MORE
If you were to open up an Apple MacBook’s power charger, inside you will find a microchip which is faster than the CPU powering the entire first Apple Mac computer. Let that sink in for a moment. MORE
What is the most important thing when it comes to business? You would think it is marketing, business strategy , revenue, branding, human capital, and profit – and you’re wrong! While all of these are critical aspects of any successful business, love is first. Yes, it is love. MORE
What do Frodo Baggins, Luke Skywalker, Dorothy from the Wizard of Oz, Hansel & Gretel, and Hercules all have in common? Their stories all follow a well-worn path, and in some cases are nearly identical. In fact, once you know it, you will see this template for stories nearly everywhere. MORE
Compare the following phrases… I can’t play the violin! We can’t handle a customer that big! Our product can’t meet that customer requirement! …with these phrases: I can’t play the violin … yet! We can’t handle a customer that big … yet! MORE
How do you manage projects where the requirements are likely to change frequently. Or where teams might be independently working on multiple aspects separately but simultaneously. One management method which might be of interest is KANBAN. MORE
In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted. MORE
Would you rather stand alone and be right, or be part of a group even if you know you are wrong? One of the most interesting experiments in psychology explains why companies fail to innovate. MORE
Is the glass half full or half empty? If you succeed at something, does that mean that someone else needs to lose? MORE
When you think of a brand, what do you think of? In many cases, the first images which popped into your head are probably of the most popular brand logos you know. Apple, McDonalds, Coca-Cola, Amazon, TikTok, Starbucks. MORE
Look straight in front of you. What do you see? You might be surprised by what you don’t see. Do you see the transparent outline of your nose? Oh yes, now you see it. It was there the whole time. But you haven’t noticed it for days, months or even years. MORE
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Is it possible to be creative, even if you are not a genius changing the world? Yes, of course. But how do you compare the creativity of a child, to someone who is a professional? This is where the 4C model of creativity comes in. The 4C model of Creativity. MORE
What is the point in sharing your idea with the world, if other people are just going to copy it anyway? Whether it is your idea or an innovation, you might be scared that once it is out there, someone else will take it and you will be left with nothing. However, that is not how innovation works. MORE
In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of “ Be Less Zombie “ Topics covered in this episode: 00:02:15 – What it means to be less zombie. MORE
In today’s episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University. MORE
A lot of innovation teams think that in order to be innovative, to be really creative, you have to be completely original. That means, that you need to create everything yourself. Even if it means starting from zero, where parts of what you need already exist in the market and can be used freely. MORE
In today’s episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. We speak about what it takes to apply creativity to build successful innovations. MORE
I want you to visualise something, and make it as clear in your mind as possible. In your minds eye, as clearly as you can, imagine a Kornaf. If you need a quick reminder what that is: A Kornaf has been around for thousands of years but has only been known to humans for the past few hundred years. MORE
Have you ever been in a situation where you think nobody likes the decision which everyone agreed to? This might be explained by the Abelines Paradox. Coined by management expert Jerry B. MORE
One of the most effective ways to improve your creativity short-term is to have an unexpected experience. Research by Prof Simone Ritter has shown that variety and new experiences can improve an individuals’ performance on divergent thinking tasks, a test of creativity. MORE
In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation. MORE
Few songwriters have creates as many memorable hits as Björn Ulvaeus. You might not immediately recognise his name, but you definitely know his band. In this interesting TEDx talk , Björn talks about his own experiences writing music. MORE
A few months ago, I had the privilege of sitting down with Steve Blank, widely credited as the founder of the Lean Startup movement, for a fascinating podcast interview. The quote above comes from a foreword he wrote for Lead and Disrupt , which is all about Ambidextrous Organisations. MORE
Idea to Value
OCTOBER 6, 2021
Look straight in front of you. What do you see? You might be surprised by what you don’t see. Do you see the transparent outline of your nose? Oh yes, now you see it. It was there the whole time. But you haven’t noticed it for days, months or even years.
Idea to Value
OCTOBER 14, 2021
In today’s episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.
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Idea to Value
OCTOBER 15, 2021
I often tell my clients and students that ideas are priceless. Because you cannot put a price on an idea. When it comes to creative ideas, they need to be executed. If an idea just stays in your mind, or the mind of anyone else, it has no value and can make no impact.
Idea to Value
OCTOBER 18, 2021
I want you to visualise something, and make it as clear in your mind as possible. In your minds eye, as clearly as you can, imagine a Kornaf. If you need a quick reminder what that is: A Kornaf has been around for thousands of years but has only been known to humans for the past few hundred years.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.
Idea to Value
OCTOBER 22, 2021
Would you rather stand alone and be right, or be part of a group even if you know you are wrong? One of the most interesting experiments in psychology explains why companies fail to innovate.
Idea to Value
OCTOBER 21, 2021
In today’s episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. We speak about what it takes to apply creativity to build successful innovations.
Idea to Value
OCTOBER 12, 2021
A few months ago, I had the privilege of sitting down with Steve Blank, widely credited as the founder of the Lean Startup movement, for a fascinating podcast interview. The quote above comes from a foreword he wrote for Lead and Disrupt , which is all about Ambidextrous Organisations.
Idea to Value
OCTOBER 7, 2021
In today’s episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University.
Idea to Value
OCTOBER 20, 2021
A lot of innovation teams think that in order to be innovative, to be really creative, you have to be completely original. That means, that you need to create everything yourself. Even if it means starting from zero, where parts of what you need already exist in the market and can be used freely.
Idea to Value
JULY 20, 2021
If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to “Disrupt” their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
Idea to Value
OCTOBER 11, 2021
Is it possible to be creative, even if you are not a genius changing the world? Yes, of course. But how do you compare the creativity of a child, to someone who is a professional? This is where the 4C model of creativity comes in. The 4C model of Creativity.
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Idea to Value
AUGUST 6, 2021
How do you manage projects where the requirements are likely to change frequently. Or where teams might be independently working on multiple aspects separately but simultaneously. One management method which might be of interest is KANBAN.
Idea to Value
AUGUST 27, 2021
Is the glass half full or half empty? If you succeed at something, does that mean that someone else needs to lose?
Idea to Value
AUGUST 26, 2021
In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation.
Idea to Value
AUGUST 20, 2021
When you think of a brand, what do you think of? In many cases, the first images which popped into your head are probably of the most popular brand logos you know. Apple, McDonalds, Coca-Cola, Amazon, TikTok, Starbucks.
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Idea to Value
JULY 9, 2021
A few years ago I had a very interesting discussion with Lisa Bodell , CEO of Futurethink and bestselling author of innovation books Kill the Company and Why Simple Wins. She told me about how most employees waste far too much time in meetings and answering emails.
Idea to Value
AUGUST 24, 2021
One of the most effective ways to improve your creativity short-term is to have an unexpected experience. Research by Prof Simone Ritter has shown that variety and new experiences can improve an individuals’ performance on divergent thinking tasks, a test of creativity.
Idea to Value
AUGUST 25, 2021
Everyone knows that having a child changes your life. But did you know that it also physically changes a parents’ brain? And in the case of fathers, that this might lead to them becoming less creative?
Idea to Value
SEPTEMBER 10, 2021
Have you ever been in a situation where you think nobody likes the decision which everyone agreed to? This might be explained by the Abelines Paradox. Coined by management expert Jerry B.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Idea to Value
AUGUST 13, 2021
What is the point in sharing your idea with the world, if other people are just going to copy it anyway? Whether it is your idea or an innovation, you might be scared that once it is out there, someone else will take it and you will be left with nothing. However, that is not how innovation works.
Idea to Value
AUGUST 11, 2021
What would you prefer: Partially cleaning up two nuclear waste sites, saving 50 lives in the first and 40 in the second every year. With the same amount of effort, completely cleaning up one of the two sites, saving 70 lives a year.
Idea to Value
JULY 26, 2021
Few songwriters have creates as many memorable hits as Björn Ulvaeus. You might not immediately recognise his name, but you definitely know his band. In this interesting TEDx talk , Björn talks about his own experiences writing music.
Idea to Value
AUGUST 23, 2021
What is the most important thing when it comes to business? You would think it is marketing, business strategy , revenue, branding, human capital, and profit – and you’re wrong! While all of these are critical aspects of any successful business, love is first. Yes, it is love.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!
Idea to Value
JULY 12, 2021
If you want to become more creative, one of the most effective things you can do is become more comfortable letting your mind wander. It sounds simple, but there is a wealth of research which shows the creative benefits of letting your thoughts flow freely.
Idea to Value
AUGUST 18, 2021
Have you ever met someone who thinks that they are amazing at something, but does not realise that in fact they are below average? This could be the Dunning-Kruger effect in action.
Idea to Value
JULY 13, 2021
In order to succeed as a professional innovation manager, you need a variety of skills. And these skills are only going to become more valuable in the coming decades as companies realise that they are required for future growth.
Idea to Value
AUGUST 5, 2021
In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity.
Advertiser: ZoomInfo
CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Idea to Value
AUGUST 3, 2021
Compare the following phrases… I can’t play the violin! We can’t handle a customer that big! Our product can’t meet that customer requirement! …with these phrases: I can’t play the violin … yet! We can’t handle a customer that big … yet!
Idea to Value
AUGUST 12, 2021
In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of “ Be Less Zombie “ Topics covered in this episode: 00:02:15 – What it means to be less zombie.
Idea to Value
SEPTEMBER 29, 2021
One of my family members recently had surgery on a limb and is now in physiotherapy for rehabilitation. She is doing very well. In fact the doctors are describing her as a star performer. But other people in the clinic are barely making any progress.
Idea to Value
AUGUST 10, 2021
Have you ever heard of someone trying to “game the system”? This refers to the process whereby it is clear what the targets for success are, and an individual, group or company does just enough to qualify for meeting those specific criteria.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.
Idea to Value
AUGUST 9, 2021
If you were to open up an Apple MacBook’s power charger, inside you will find a microchip which is faster than the CPU powering the entire first Apple Mac computer. Let that sink in for a moment.
Idea to Value
OCTOBER 5, 2021
I just had a great discussion with Kaiser Yang (look out for the upcoming podcast interview ), and he told me about the value of compasses for innovation teams. As a leader, sometimes you may encounter team members who look to you for the exact answers.
Idea to Value
SEPTEMBER 7, 2021
In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted.
Idea to Value
AUGUST 31, 2021
What do Frodo Baggins, Luke Skywalker, Dorothy from the Wizard of Oz, Hansel & Gretel, and Hercules all have in common? Their stories all follow a well-worn path, and in some cases are nearly identical. In fact, once you know it, you will see this template for stories nearly everywhere.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!
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