IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. Not only are these two companies the only game in town when it comes to reaching your audience online, but they also roll out updates at breakneck speed and change their rules frequently.
BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!
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Brunner
AUGUST 10, 2022
Note: This article originally appeared on the Roku website as a partner spotlight feature about Brunner. As they saw consumer media consumption behaviors changing and the need to find a post-cookie solution, it only made sense to identify strategic partners, such as Roku as a next step in their evolution. Republishing with permission.
IdeaScale
JANUARY 21, 2020
According to a 2018 Forbes article, 89 percent of companies compete mainly on the basis of customer experience. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. To do this, you need idea management to invoke positive change. The Future of Customer Experience.
Phil McKinney
JULY 11, 2023
Technology is profoundly changing how we work and live, from automated manufacturing to artificial intelligence. As such, we need to be aware of how these changes will affect us so that we can prepare for them accordingly. By embracing the potential of technological change, organizations can benefit from greater success.
Brunner
JULY 12, 2023
In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. What is changing in personal data collection? There are no U.S. analytics of the success of ad placements can be diminished.
Thinkers360 - Thought Leader Interviews
OCTOBER 2, 2022
In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations.
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