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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

Video 98
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Video spot for WesBanco wins Silver ADDY Award

Brunner

A video spot for Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition. The ADDY win celebrates the Brunner team’s creativity, as well as WesBanco’s vision to provide meaningful and helpful financial guidance to consumers.

Video 52
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. And this is resulting in less actual creativity being used. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

The initiative is promoted heavily throughout the organization, with region heads mentioning it in their monthly meetings, materials and answers spread through Microsoft Teams’ chat and video functions, and friendly competition between different regions. To learn more about Xaxis, read our company case study. The Benefit.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. Marketers need to adapt their creative needs to reflect this change.

Industry 213
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. The right talent comes first.