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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. It’s an industry ripe for innovation. In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself. Dylan Lenz Founder and CEO, Naborly.

Marketing 264
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Every successful company has one thing in common: a deep-seated commitment to innovation. It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Overview: Xaxis, the world’s largest programmatic media company, realized that despite the company’s global reach, it didn’t have a global innovation program. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets. The Challenge. So it turned to IdeaScale. The Solution. The Benefit.