Idea to Value
APRIL 11, 2016
A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.
Brunner
APRIL 24, 2020
In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. macroeconomic conditions, weather, competition), operations (e.g., However, agencies may be in a better position than they think.
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Idea to Value
FEBRUARY 22, 2021
Amidst Zoom meetings, sales reports, trend analysis, and fighting to keep up with the competition, it’s easy to overlook workplace fulfilment on the never-ending list of tasks required to run your business. Management and leadership know that employee turnover carries a high cost. How to Enact Positive Change in the Workplace.
Jeffrey Phillips
NOVEMBER 10, 2021
A word about the change in the marketplace But first, as the advertisers used to say, a brief word about what this calving of a behemoth into three still very large companies says about the market and competition. In other words, they'll bring along the existing leadership and the existing corporate culture.
Brunner
NOVEMBER 13, 2019
After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Then, on the other side, list the emotional reasons they would choose your business over the competition. By Mary Johnson – Contributor.
Thinkers360 - Thought Leader Interviews
FEBRUARY 23, 2024
Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2. The association offers the acclaimed MCEC (Master Corporate Executive Coach certification) through the MEECO Leadership Institute. Next, understand their competition and resources.
Leapfrogging
AUGUST 31, 2022
As many of my readers know, I usually write about strategy , innovation , and leadership. That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Building a new business is tough.
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