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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

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Cui bono?

Idea to Value

Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? A consulting firm suggest is time to do a detailed strategy analysis? Because in most cases, people proposing something to you will almost always suggest something which would benefit them.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Sam Gupta , Principal Consultant at ElevatIQ Inc. Sam is a seasoned professional with a profound aptitude for consulting and problem-solving. With a very short tenure at a manufacturing facility as a control systems engineer, I started my career in the consulting world.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. CB: CEO & Founder of the Association of Corporate Executive Coaches; CEO of Courage Consulting.

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Thought Leader and Influencer Interview with James Kerr, Principal, Indispensable Consulting

Thinkers360 - Thought Leader Interviews

At a Glance Thought Leader and Influencer Interview with James Kerr, Principal, Indispensable Consulting Focus Areas: Culture, Leadership, Business Strategy, Future of Work. In this edition, we speak with James Kerr , Principal at Indispensable Consulting, one of today’s foremost authorities on leadership and company culture.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. The right talent comes first.