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Brunner POV | Attribution, Targeting, and the Customer. What will they look like in a Cookieless World?

Brunner

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.

Data 72
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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. Read on to learn about the effective alternatives we’ve identified for cookieless targeting and tracking — and the valuable benefits these methods are creating for our clients.

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Podcasting and Content Marketing – Top Creative Clicks for the Week by the Gal Friday

BrainZooming

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. As always, you can get to the creative clicks via the headlines.

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Strategic Thinking – What do you LOVE about your business?

BrainZooming

Boost Your Creativity with “Taking the NO Out of InNOvation”. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you. – Mike Brown.

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7 Free Gifts that People Won’t Return or Forget by Late January

BrainZooming

Yet, advertisements, emails, and online remarketing campaigns demand that we keep shopping throughout the weekend if we are truly going to have positive impacts on our relationships with friends, loved ones, and co-workers. Boost Your Extreme Creativity with “Taking the NO Out of InNOvation”. Finished your holiday shopping?

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What are the new marketing roles?

mjvinnovation

Creativity. It seems like a common thing, but the best professionals in “new marketing” are really willing to think creatively. Get deeper into this theme: download our E-book Agile Marketing now. They never say “this has never been done before, so why try?”