Advertising Innovation Learning Project 
Idea to Value
NOVEMBER 7, 2022
This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects.
Tullio Siragusa
FEBRUARY 13, 2023
How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.
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Idea to Value
MARCH 14, 2024
Often, when trying to make progress towards an innovative challenge there are thousands of things you could be doing. As an example, let us imagine that you are part of a startup or small innovation team. However, when working on any creative, challenging and innovative task, we will not know what the outcome will be.
TechEmpower Innovation
NOVEMBER 13, 2023
It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Share an anecdote that showcases your innovative teaching methods.
Leapfrogging
SEPTEMBER 30, 2019
Driving True Innovation Within Your Organization Means You Must Outline Your Goals and Priorities Clearly. In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance.
Destination Innovation
DECEMBER 31, 2020
After graduating Hsieh worked for Oracle Corporation but quit in 1996 after just five months, to co-found the LinkExchange, an advertising network. New hires spend their first few weeks manning phones in the call centre learning how to respond to customer needs. In 2013 he pledged $350m for the project. Insights for Innovators.
Idea to Value
JULY 8, 2019
Everyone knows instinctively that innovation feels risky, especially compared to large, established transformation projects (like IT implementations or operational restructuring). Yet how risky is innovation actually? That means that 96% of innovation projects fail. Why is this?
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