article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

article thumbnail

Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation

Brunner

In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021. Pittsburgh (October 16, 2020) – This fourth quarter, Brunner has more to celebrate than just the successful close to its 31 st year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.

article thumbnail

Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Originally published in Atlanta Business Chronicle. By Mary Johnson – Contributor. Yet many businesses don’t tap the potential.

article thumbnail

6 Simple Growth Hacks for Startups

Leapfrogging

These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. This strategy also builds your brand. Connect social media metrics and advertising into a dashboard that provides a holistic picture of the business.

Video 130
article thumbnail

The great GE innovation experiment

Jeffrey Phillips

A word about the change in the marketplace But first, as the advertisers used to say, a brief word about what this calving of a behemoth into three still very large companies says about the market and competition. In other words, they'll bring along the existing leadership and the existing corporate culture.

Agile 144
article thumbnail

Thought Leader and Influencer Interview with Tony Martignetti, Chief Inspiration Officer, Inspired Purpose Coaching

Thinkers360 - Thought Leader Interviews

Tony is a trusted advisor, leadership coach and facilitator, best-selling author, podcast host, and speaker. He brings together over 25 years of business and leadership experience and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential.