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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation

Brunner

In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021. Pittsburgh (October 16, 2020) – This fourth quarter, Brunner has more to celebrate than just the successful close to its 31 st year.

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Brands Need a B2B Content Strategy to Connect with Stealth Business Buyers

Brunner

To create that content and get it in front of this audience, you need a well-researched B2B content strategy. At Brunner, we develop audience-first content strategies for a wide range of B2B clients. Here’s our approach.

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Residual Communication

Rmukesh Gupta

I read this post about Residual Communication written by the British advertiser Dave Trott and it left a deep impression on me. What do people remember the most after we had done sharing our vision, strategy or any idea. You can read his post here. As a leader, I believe that we should obsess about residual communication.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Originally published in Atlanta Business Chronicle. By Mary Johnson – Contributor. Yet many businesses don’t tap the potential.

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6 Simple Growth Hacks for Startups

Leapfrogging

These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. This strategy also builds your brand. Connect social media metrics and advertising into a dashboard that provides a holistic picture of the business.

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