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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

Brunner

A creative director at Ten United took a chance on a kid who knew squat about advertising. Dive headfirst into strategy. The post Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity appeared first on Instant Insights. She saw creative potential and that was enough. Embrace change.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. It is a user-centered approach that involves understanding the needs of customers and creating solutions that meet those needs.

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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Here are 5 Business Model Strategies and Tools for Strategic Business Growth. Do we need a new strategy and business model? Here are five strategies that can help anyone reign in the chaos and drive business model innovation: 1. Microsoft charges for the software, while Google monetizes its data through advertising.

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When the World Zigs, Zag.

Destination Innovation

They started with a highly unusual principle for an advertising agency – no creative pitches. They should focus on strategy. Levi Strauss had to pull the ad after a few weeks because they could not meet demand for the product. Based on Hegarty on Advertising by John Hegarty published by Thames and Hudson.

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