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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. The company delivered strong profits, satisfied its customers, and kept its employees engaged and productive. At Southwest, Kelleher chose to run an airline in a very different manner. Think systemically.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? Culture Flaunting – Use Internal Culture to Create External Differentiation.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? Culture Flaunting – Use Internal Culture to Create External Differentiation.

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The Sky’s the Limit with Open Innovation

IdeaConnection

As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Also on its agenda is a strengthening of its internal open innovation culture. Settings its Sights on Being the World’s Leading Digital Airline.

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PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

Rmukesh Gupta

Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. This means that as leaders our actions determine the culture we create.

Culture 64
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Average company lifespan has shrunk to 10 years – Don’t be average!

Innovation 360 Group

Even you and even your company. Where would you place your company on that curve? Companies disappear all the time without a word, even profitable ones. Toys R Us had 14 percent of the toy market and $7 billion in revenues just before it was dissolved completely. Business Rescue: Part I. Everything is an S-Curve.

Company 53