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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. At Southwest, Kelleher chose to run an airline in a very different manner.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

It’s all about “playing hard to get” with your customers, something pretty counterintuitive in today’s fiercely competitive world. Culture Flaunting – Use Internal Culture to Create External Differentiation. The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

It’s all about “playing hard to get” with your customers, something pretty counterintuitive in today’s fiercely competitive world. Culture Flaunting – Use Internal Culture to Create External Differentiation. The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

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Coopetition

CREATORS

the similar pursuit of collaboration and competition between firms producing or developing complementary or related products. The motivation to engage in coopetition can vary: Competitors may aim to increase the size of the current market, create a whole new market, become more efficient or improve their competitive position.

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Cutting Complexity with Lisa Bodell of Futurethink

InnovationManagement

In this episode, Lisa and Mark reconvene to share more essential tools for leaders and teams to simplify their work environment from her second book, Why Simple Wins , they explore insights into how companies like SAP, Southwest Airlines and Syngenta are putting simplification principles into action.

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Crowdsourcing Internal Innovation

Collective Innovation

Regardless of what kind of business you are in there are numerous different types of innovation that can give you a clear competitive advantage and make you more successful. For instance with airlines, you can create a difference by creating a better user experience if most airlines have the same expectation.

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Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Already we are seeing some worryingly severe consequences, with global stock market volatility, consumer retail hysteria, and whole airline fleets grounded indefinitely. All these benefits could contribute towards your business gaining a competitive edge during this uncertain period.