The Whole Foods Strategy…Isn’t (Whole)
Matthew May
AUGUST 10, 2015
There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. So, Whole Foods is taking a Trader Joe’s strategy in launching its 365-brand stores. Weird, I know.
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