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Thursday Theory Tips—Uncovering unmet needs for innovation inspiration 

Christensen Institute

This theory provides the first step toward identifying potential innovations by uncovering the unmet need within a market that each innovator is best suited to address. Jobs to Be Done Theory accomplished this because it’s a framework for understanding customer behavior and a way of analyzing a market. Let’s break that down.

Tips 52
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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

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Creating Roadmaps for Success: How to Design and Run a Strategic Planning Offsite

Leapfrogging

Engaging in this practice equips you with a clearer understanding of where your organization stands and where it needs to go, helping to navigate through competitive and rapidly changing markets. Decision Making : Enhances the quality of decisions by allowing time for in-depth discussion and analysis.

Roadmap 100
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Tips for Startups: Maximizing your Meeting with Large Corporations

Yet2

We don’t recommend you spend much time explaining your target market. But we’ve found that many of the large companies know relevant target markets well and typically have chosen to speak to you for a strategic reason. When a large company requests and moves into sample analysis, pilot studies, etc., Show, don’t [just] tell.

Meeting 40
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The Power of Innovation: Key Topics and Content from Dynamic Keynote Speakers

Leapfrogging

Their talks are designed to provide you with strategies and practical tips that can be applied to foster a more innovative environment within your organization. Innovation Process Insights The journey to innovation is a critical path many businesses pursue to stay ahead in today’s fast-paced market.

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Find out why investing in Digital Marketing makes all the difference during a crisis

mjvinnovation

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Marketing “from home.”