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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 137
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Five Unicorn Scaleup Strategies

Leapfrogging

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Competition aside, both face opposing physical forces that must be overcome to win.

Strategy 130
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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

This will increase productivity, improve customer experiences, streamline workflows, and reduce costs, resulting in long-term competitive edge. It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams.

Culture 98
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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Next, understand their competition and resources.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico.

Data 118
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Thought Leader and Influencer Interview with Michael Fauscette, CEO & Chief Analyst, Arion Research LLC

Thinkers360 - Thought Leader Interviews

He is also a published author, blogger, and thought leader on emerging trends in business software, digital transformation, digital experiences, and customer experience strategies and technology. He is featured in the CRM Thought Leader & Influencer Leaderboard (Live) from Thinkers360. Thinkers360: How do you utilize Thinkers360?