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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? Qualitative research is an effective way to understand your market better. B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Open-ended Questions Are Powerful.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! CB is a graduate of the New School for Social Research.

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How to create business models for 5G - and other disruptive technologies

The BMI Lab Blog

Sometimes, companies approach us with requests like “I have developed a new technology but how do I build a business around it?” or “Our technology is superior to our competitors’ – why don’t our customers see that?”. According to analysts of markets&markets, the 5G enterprise market will grow from USD 2.1

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. New technologies are emerging at an unprecedented pace, and businesses must adapt quickly to survive and thrive.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico.

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Digital Technology MoshPit

Gregg Fraley

New Service Offering for Digital Technology Innovation. Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). GFi is now offering a new version of MoshPit to discover ideas that exploit new digital technologies.