Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.
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Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Instead of B2B, it’s now B4H — Brands for Humans.
Qmarkets
JANUARY 23, 2020
With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. FeaturedCustomers evaluated all Idea Management Software companies on its platform for possible inclusion in the report.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%
Thinkers360 - Thought Leader Interviews
MARCH 31, 2024
Thinkers360 Leaderboards: Top 50 Global Th ought Leaders and Influencers on Design Thinking , Top 50 Global Thought Leaders and Influencers on Startups 2023 , and Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA). Thinkers360: Tell us a bit about your background and areas of expertise.
Thinkers360 - Thought Leader Interviews
MARCH 22, 2024
We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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