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Why should your company be a Business to Experience company?

mjvinnovation

To speak of the Brazilian unicorns (startups that are worth US $1 billion), NuBank and QuintoAndar are very successful examples in 2 great pillars of the experience: convenience and customization. In this respect, discussions about omnichannel (multichannel) strategies have grown. Business to Experience consists of the idea of ??growth

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The big challenge in business model development: How to systematically test your business model

The BMI Lab Blog

This guide will help you: · Understand the testing process step by step · Choose the right tools that can help you find the right questions · Understand the best test formats and setups for the successful development of your business model It is important to note that this guide is industry agnostic and is valid for both B2B and B2C business models.

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Why you should care about the Creativity Era

Innovation 360 Group

The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker. This competition may be coming from developing economies from every part of the world, or from startups.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

It turns out more essential than ever for corporations to find ways how they can balance their innovation portfolio and to evaluate which structures, strategies and resources they have to put in place. One recent example for strategic complementarity is the announced partnership between GM and Lyft.

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The Future of Work Is Purpose Driven

Tullio Siragusa

Flexibility and quickness counts as much as vision and strategy. Whether you are a B2B or B2C company is irrelevant because the customers are people. For example, by collapsing hierarchies you can respond to faster-paced markets and push decision making further and further down into the organization. Change is our constant.

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The Future of Work Is Purpose Driven

Tullio Siragusa

Flexibility and quickness counts as much as vision and strategy. Whether you are a B2B or B2C company is irrelevant because the customers are people. For example, by collapsing hierarchies you can respond to faster-paced markets and push decision making further and further down into the organization. Change is our constant.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. Interview tip #5: Bring extra NDAs .

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