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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. “A well-crafted PR strategy and plan can help your brand’s stories stand out from the noise all around us daily.” But many companies don’t know how to share those stories. Here’s how we do it.

Company 98
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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. Keep reading as we unpack the innovative strategies that lie at the secret of Discovery’s success.

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Innovation in Insurance Case Study: Discovery Limited

ITONICS

The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. Keep reading as we unpack the innovative strategies that lie at the secret of Discovery’s success.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). This model places people — not merely as consumers, but as individuals with unique needs, desires, and values — at the core of business strategies. market with sustainable energy products.

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Why should your company be a Business to Experience company?

mjvinnovation

To speak of the Brazilian unicorns (startups that are worth US $1 billion), NuBank and QuintoAndar are very successful examples in 2 great pillars of the experience: convenience and customization. In this respect, discussions about omnichannel (multichannel) strategies have grown. Business to Experience consists of the idea of ??growth

Company 52