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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 141
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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

The Industrial Revolution of the 1950s marked a quantum leap in mass production. Efficiency and standardization became the watchwords of the era, as factories and assembly lines worked tirelessly to meet the demands of rapid industrial growth. The Industrial Revolution: A transformative era marked by mass production.

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How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

Brunner

Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up. It’s our job to understand each brand and their industry. We build connections with key media outlets and journalists who often cover aspects of our clients’ industries. We ask questions. Social media content.

Company 98
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How Influencer Marketing Can Drive Business Impact for B2B Brands

Brunner

But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. B2B companies in all types of industries can team up with influencers to boost their growth and drive impactful results. B2C brands often team up with influencers to drive awareness or sales. Kimberly has a B.A.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Retail media advertising has been considered a key tactic for B2C brands, but it can be successful for B2B brands as well. How Does Retail Media Advertising Work? She has a B.S./B.A

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How to Speed Up Your New Product Development Process by 30%

Innovation 360 Group

This applies to both B2B and B2C businesses and across industries. A new product development process that works at lightning speed requires new ways of working plus new ways of innovating.

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How to Speed Up Your New Product Development Process by 30%

Innovation 360 Group

This applies to both B2B and B2C businesses and across industries. A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. The post How to Speed Up Your New Product Development Process by 30% appeared first on Innovation360.