Idea to Value

JANUARY 6, 2017

This year has seen him collaborate more frequently with other authors, including his recent joint-venture blog with Jeffrey Phillips called the Ecosystems4Innovators. It’s important for the industry that some of the larger companies put time and resources behind serious pieces of thought leadership on innovation.

Innovation 175

Innovation Case Study Video Tips 175

Tullio Siragusa

OCTOBER 9, 2023

The Importance of Staying Scrappy in an AI-Driven Era In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. As AI assumes a bigger role, companies must be careful not to lose sight of the human element in their operations.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

IdeaScale

NOVEMBER 26, 2023

Customer experience is defined as the sum of all interactions between a customer and an organization. In order for businesses to stay relevant in 2019, they must have an excellent customer experience strategy or else they could be severely hurting their bottom line.

Strategy 130

Strategy Strategy Software Study 130

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. There will always be certain target customers who are more resistant to trying out new ideas than others. Laggards make up about 16% of the population.

Innovation 302

Innovation Groups Marketing Company 302

Christensen Institute

DECEMBER 11, 2023

Another key component is looking outward: at your customers and customers. Jobs Theory is a framework that helps explain customer behavior. Many businesses are not focusing on their customers’ or consumers’ job(s), but instead they look at the market through the lens of customer demographics and their own products’ attributes.

Competition 90

Competition Marketing Design Company 90

Board of Innovation

JUNE 6, 2022

The best innovation podcasts & innovation newsletters and blogs we'll follow in 2024 We have hand-picked our favorite thought-provoking podcasts that focus on innovation to keep you stimulated in your downtime. Validate your idea, find customers and become financially independent. Join us in candid conversations.

Technical Review 52

Technical Review Innovation Trends Case Study 52

IdeaScale

SEPTEMBER 11, 2023

Table of Content What is Customer Engagement? Customer engagement is defined as the ongoing interaction and connection between a business or brand and its customers.

Engagement 130

Engagement Examples Strategy Strategy 130

IdeaScale

SEPTEMBER 8, 2023

Table of Content What is Customer Satisfaction Research? Customer Satisfaction Research is defined as a systematic process of collecting, analyzing, and interpreting feedback and data from customers to assess their level of satisfaction with a product, service, or overall experience provided by a company.

Data 130

Data Company 130

IdeaScale

NOVEMBER 3, 2023

Table of Content In today's digitally driven world, businesses are constantly searching for ways to enhance the customer experience and build long-lasting relationships with their clientele. To achieve this, companies are turning to a powerful tool known as the Digital Customer Journey Map.

Tools 130

Tools Company Innovation 130

Planview

DECEMBER 12, 2023

Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Neither can handle the amount of data coming in from customers and internal operations. But the culture has shifted.

Data 72

Data Trends CTO Company 72

Jeffrey Phillips

JANUARY 14, 2021

If you are a somewhat regular reader of this blog or my work generally, you may know that I think talking about innovation strategy conflates two very important ideas that are related but not the same thing. Product leadership is simply the best product, and a company can create and iterate good products without a lot of innovation.

Strategy 284

Strategy Strategy Policies Innovation 284

Idea to Value

JUNE 2, 2022

Considering I am constantly giving advice on the ways that companies can improve their innovativeness, and people can come up with new business models and business ideas based on their creativity. To succeed, it is all down to providing a product or service that the customer sees value in.

Tools 260

Tools Video Software Review System 260

IdeaScale

SEPTEMBER 8, 2023

Table of Content What is Customer Segmentation? Customer segmentation is defined as a marketing strategy that involves dividing a company's target market into distinct groups or segments based on specific criteria or characteristics.

Analysis 130

Analysis Strategy Strategy Examples 130

Tullio Siragusa

JUNE 5, 2023

Companies began to realize the importance of keeping the customer at the center of their universe. Thus, emerged an era of customer-centricity, where customer satisfaction became the lynchpin of successful businesses. As we moved further into the 20th century, we saw a seismic shift.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

IdeaScale

MAY 17, 2023

What is Customer Experience (CX) Research? Customer experience (CX) research is defined as the method of systematically studying and analyzing customer interactions and perceptions, throughout their journey with a company or brand with the goal of improving these experiences.

Study 130

Study Data Company 130

Jeffrey Phillips

MAY 24, 2021

Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. Today, I'm focusing on customer insight and why it will be so important now and in the short term (next 6-9 months). I've used this quote in other blog posts, but it has never been as relevant as it is right now.

Change 269

Change Survey Marketing Design Thinking 269

Jeffrey Phillips

MAY 22, 2023

I've been leading innovation work for close to 20 years, writing about it on this blog and in my book (Relentless Innovation). We felt that to remain competitive, larger companies needed to recapture the sense of wonder and adventure that working in the "front end" of innovation would create. I think a re-introduction is in order.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

Yet2

JANUARY 15, 2019

Our team wrote a number of widely read blog posts in 2018, spanning the topics of artificial intelligence (AI) and machine learning, adjacency in tech scouting, startups and their comparative value proposition, anonymous searches in tech scouting and more. Here’s a recap of those blog posts. Tech Scouting Blog Posts.

Artificial Inteligence 49

Artificial Inteligence Technical Review Software Review Trends 49

Jeffrey Phillips

JANUARY 15, 2020

I'm going back to basics for a handful of blog posts - back to what I call the innovation building blocks. In the first blog I wrote about the importance of defining an innovation bias in your culture. I will be addressing three or four in this blog post. Start with the customer or prospect in mind.

Technical Review 227

Technical Review Trends Innovation Technology 227

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Idea to Value

JANUARY 26, 2021

Most companies are not really aware of all of the innovation projects they are working on. Here is the original image of the Ambition Matrix from the article: Original Image of the Ambition Matrix from HBR 2012. ”, which relate to which customer groups and markets you are trying to sell to.

Underperforming Technical Team 153

Underperforming Technical Team Software Review Project Innovation 153

Tullio Siragusa

JULY 24, 2023

Traditionally, some companies have adopted a command-and-control culture, with a hierarchical structure that emphasizes strict obedience and a top-down approach to decision-making. This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company.

Design Thinking 108

Design Thinking Culture Design Underperforming Technical Team 108

Tullio Siragusa

JANUARY 23, 2023

Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners Venture capital (VC) firms have long been a key source of funding for startup companies, providing the necessary capital to help these businesses grow and succeed.

Software Review 116

Software Review Company Underperforming Technical Team Design Thinking 116

Tullio Siragusa

SEPTEMBER 25, 2023

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. More than just customers, it’s about employees, suppliers, and even competitors.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

MARCH 13, 2023

However, this narrow focus can often come at the expense of the bigger picture — the impact that a company’s actions have on its employees, customers, and the wider community. This can be done by setting targets for customer satisfaction and rewarding team members who go above and beyond to ensure customer loyalty.

Marketing 115

Marketing Culture Training Team Building 115

Tullio Siragusa

AUGUST 1, 2022

In this podcast recap blog post, we will discuss how websites store data, what goes on with the data that we share, and how we can have an option to control our data to have personalized experiences. You do this by deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it.

Data 118

Data Technical Review Marketing Design Thinking 118

Tullio Siragusa

JULY 25, 2022

In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success. Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico. Let’s look at the value of all three.

Data 118

Data Creativity Technical Review Innovation 118

Idea to Value

MARCH 7, 2022

What mistake do companies often make when they talk about innovation? What simple thing can a company do to change their conversation / perspective about innovation? The results were incredible, with insightful recommendations on what it takes to make innovation succeed at companies of any size. Let’s get started.

Innovation 246

Innovation Technical Review Creativity Leadership 246

Idea to Value

SEPTEMBER 7, 2021

In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted. What makes this so difficult for large organizations is that a single innovation just isn’t enough to turn the course of the company. Customer obsession.

Agile 302

Agile Innovation Technical Review Leadership 302

Idea to Value

APRIL 20, 2021

How confident are you that your company will not be disrupted by a smaller competitor? So why am I telling you this story in a blog about innovation? After all, their current customers are indeed buying them. How sure are you that your products are better than the competition?

Disruption 165

Disruption Industry Report Meeting 165

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Norbert Bol

JULY 3, 2022

The last three blogs I wrote, were about supply chain sustainability in real estate. These blogs triggered me to learn more about supply chain sustainability and learning in general. Coopetition is the act when competing companies are working together in some form. Resulting in more value creation in the supply chain!

Innovation 97

Innovation Course Competition Analysis 97

ImagineNation

FEBRUARY 10, 2020

It takes a lot of empathy, patience and healthy detachment to provide for the immediate needs of the people on the margins of society and to help them find permanent solutions to their many problems – innovation a company-wide responsibility. New customers may be hard to find at first.

Company 40

Company Innovation Programs Innovation Product Development 40

IdeaScale

JUNE 27, 2023

Product innovation is defined as the creation and development of new or improved products, services, or processes by a company or organization. It involves introducing novel ideas, technologies, features, or designs that provide added value to customers and differentiate the product from existing offerings in the market.

Product Innovation 130

Product Innovation Examples Strategy Strategy 130

Tullio Siragusa

SEPTEMBER 11, 2023

Companies that demonstrate social responsibility and ethical leadership often enjoy better brand reputation and customer loyalty.“ Empathy in leadership sets the tone for the entire company’s approach to customer interactions, social responsibility, and ethical considerations.

Leadership 117

Leadership Underperforming Technical Team Engagement Software Review 117

Jeffrey Phillips

JUNE 17, 2019

I'm writing a series of blog posts to document some of the things I've learned in innovation along the way, over 15 years of leading corporate innovation work. So far I've written several blogs, the first about the importance of d efining a why and a how for innovation , the second about the importance of an idea sponsor.

Disruption 184

Disruption Innovation Industry Analysis 184

100%Open

JULY 26, 2018

We have published almost 500 blog posts on the 100%Open blog over the last decade. The great thing about blog posts is that they are not meant to be perfect and they just reflects a series of thoughts at a moment in time. How to Measure Open Innovation Value – The very first 100%Open blog post when we launched 100%Open 8.5

Artificial Inteligence 40

Artificial Inteligence Open Innovation Crowdsourcing Exercises 40